Over the past two years, the technical industry has formed a series of symbiotic relationships that now converge in the expanded scope of enforcement. This week we took a look at these interrelated techniques and how they shape the future of AR.
Meanwhile, Marvel and HBO utilize AR's current to promote their major entertainment releases, Avengers: Endgame and Game of Thrones respectively. Similarly, Jack Daniel becomes the biggest name so far in the spirits industry to jump on the AR cart.
The Future of Increased Reality: 5G, Blockchain, Smartglasses, and more
Increased reality has not completely taken the usual
From 5G networks to blockchain, from smartglasses to AR cloud, today's technology will affect how common adoptions will grab.
But there is a connection between current notions on how these techniques will evolve into our AR future, and there is reality … next reality. Begin reading our six-part series on the future of AR here …
REALITY BITES: Apple and Qualcomm surprisingly settled their ongoing legal dispute by incorporating a six-year license agreement and a multi-year deal for Qualcomm to deliver chips to Apple. With Qualcomm running its Snapdragon XR1chipset for smartglasses, can this be a crucial milestone in Apple's path to AR wearables?
Marvel Amps Up "Avengers: Endgame" Campaign with Playmoji for Google Pixel
The marketing team for Marvel Studios is doing what it takes to make sure you see Avengers: Endgame when it hits theaters a few weeks, including offering an updated set of enhanced reality Playmoji for the Playground app on Google Pixel.
Included in an update to the Marvel Studios Avengers Playmoji app on Google Play on Monday, Google Pixel owners now get access to the entire Avengers team, with War Machine, Thor, Black Widow, Rocket and Captain Marvel as a member of the Iron Man, Captain America, Hulk, Nebula and Okoye from the app's first edition.
REA LITY BITES: Google recently stole the show on GDC with its cloud-based Stadia game service. Could this be a model for the future of AR content too? An AR researcher weighs in.
Snapchat Debuts Branded Landmarks AR with Game of Thrones Lens
Spring is here all over the United States, but through the Snapchat lens and increased reality comes winter to New York.
Following the debut of a thriller AR experience game at SXSW, HBO has now utilized Snapcat's new Landmarker technology to promote the upcoming final season of Game of Thrones, which broadcast on Sunday.
Continue reading to learn how its Continued Innovation with its Lens Platform can position Snapchat to assert the belief of AR …
REALITY BITES: Snapchat is one of the favorites to capitalize on the eye smart glass future ted reality, but will it survive so long? According to Business Insider the burn rate from the parent company Snap could extinguish its AR flame within three years.
Jack Daniel puts his bottles in the AR Marketing Canvas
While Jack Daniel is one of the most iconic brands in the spirits industry in terms of augmented reality marketing, it goes on a long list of others who tell a very well-known story in it. growing marketing medium.
On Monday, Jack Daniel published AR Experience on the App Store and Google Play. Equipped with the app and size of a bottle of Jack (or at least a sharp photo of one), users can scan the label and gain access to three AR experiences, including stories of whiskey's namesake, a review of the distillation process and a tour of the brand's headquarters in Lynchburg, Tennessee.
Continue reading to learn why AR may not be innovative, but Jack Daniel's assumption is significant …
REALITY BITES: Pokémon GO is by far the most successful AR the game so far, so it would be the obvious choice to help promote the forthcoming Detective Pikachu film. Plot twist! 7 The student has jumped in with his cross-promotion AR camera in his mobile app instead. Regal Cinemas talks about movies, and runs an "EastAR Egg Hunt" with its own AR-capable mobile app, where filmmakers can scan movie records for virtual Easter eggs containing rewards. If you are interested in more AR advertising and marketing strategies like these, check out our marketing section!
Every Friday, Next Reality reviews the latest headlines from the economic side of enhanced and mixed reality. This weekly Market Reality column includes financing announcements, mergers and acquisitions, market analysis, and the like. Check out earlier releases of Market Reality for more news you may have missed.