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Home / Tips and Tricks / 8th wall spinning up New "Spider-Man: Into Spider-Vers" Augmented Reality Experience for Blu-Ray, DVD Release «Mobile AR News :: Next Reality

8th wall spinning up New "Spider-Man: Into Spider-Vers" Augmented Reality Experience for Blu-Ray, DVD Release «Mobile AR News :: Next Reality



Hollywood loves the effects so much that studios and their marketing team are not too proud to release a sequel to a strengthened reality campaign.

Having become a web-based enhanced reality experience to promote the theatrical release of Spider-Man: In Spider-Vers Sony has commissioned a new AR Activation from Creative Agency Igniteie to promote Blu-ray , DVD and streaming digital video footage of the movie.

Pictures of Tommy Palladino / Next Reality

As the first version, run the new AR marketing on the web-based AR tool from 8 Wall, which enabled Ignite to take Spider-Man in the real world and give users the ability to take pictures of the web head, which they can then sell to J. Jonah Jameson.

You can try to experience yourself here by scanning the code on the site with your smartphone or tablet camera (iOS and Android devices work well), no app is needed.

In the AR sequel (built with A-Frame, users can now include Peter Parker and the Gwen Stacy versions of Spider-Man, in addition to the Miles Morales character, in their physical space.

Second, the Agency Adds a manual cursor so that users can customize their camera view with a vertical surface, and now, when users choose a character, the chosen spider will not only appear in the real world but also appear to climb and jump off the walls. : the wall spins up New “Spider-Man: Into Spider-Vers” Augmented Reality Experience för Blu-Ray, DVD Release ” width=”324″ height=”324″ style=”max-width:532px;height:auto;”/>

  8th Wall Spins Up New
Pictures of Tommy Palladino / Next Reality

The new AR experience allows Sony to take advantage of a missed opportunity from the first edition, because trailers and TV spots for the movie made it clear that several versions of Spider-man would appear in the movie (AR experience promotes th e-movies were made only one version available).

In addition, the AR experience gives Marvel fans another opportunity to bring his a favorite characters in their worlds, with Iron Man AR Helmet, the Marvel Playmoji package for the Pixel Playground app, and Explore the Wakanda app with the Black Panther among the AR options out there for Stan Lee disciples.

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Cover image via Tommy Palladino / Next Reality

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