Valdagen is like the Super Bowl for network and cable TV news, so ABC News breaks out the big guns with a new enhanced reality experience to win over eyes balls by viewers.
With all 435 seats in the House of Representatives, 35 seats in the senate and 36 governor offices in competition, ABC News designed a new expanded reality news set so that visual data viewers long for the election day.
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" There is great potential for creative interactive storytelling to help the viewer better understand complex information, "said ABC News. Director of Graphics Operations, Tamar Gargle and Creative Director Hal Aronow-Theil in a statement.
ABC News Lost Graphics and Creative Consultants Astucemedia to design the AR experience, with Vizrt providing graphics engines and tracking, and Mo-Sys delivers the camera's tracking system. The latter two suppliers were also involved in the AR experience for Around the Horn on ABC's sister network, ESPN.
The kit has been in the work for about a year now, with up to 1000 hours of data testing, six months of designing and building, and seven days for submission. The midterm election election graphics consist of approximately 36,000 code lines with more than 1,000 markers embedded in tracking 3D content, such as a model of the US Capitol and the places in each room and the latest results. Anchor will be able to enable AR content live during broadcast via touch screen displays.
Images via ABC News  "There is a weave of track markers, mainly reflective stickers that have applied to the lighting system and the set pieces located in the ceiling. The tracking system uses these markers in combination with sensors connected to the cameras to calculate where the camera is in space. This data is sent to our graphics system which maps the graphics to the correct location in "real" space so it seems that the graphics are in space, "said Gargle.
This is not It is the first AR experience that ABC News produced. Earlier this year, the network also employed AR content for a medical story. For the British royal wedding in May, ABC News produced an AR experience for its mobile app that enabled users to place a virtual wedding car in their physical environment.
Increased reality is increasing popularity among broadcasters. One of the strongest advocates of the technology is
The Weather Channel, whose latest example deepened a reporter in a virtual wild fire. TNT's inside of NBA has also used the technology in its broadcasts.
At a time when pay-TV subscriptions are steep, competition between broadcasters becomes tougher and increased reality gives the opportunity to attract more viewers, especially for an event where interest is highest.
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