The landscape of augmented reality marketing is growing rapidly and almost every month, with Hollywood and the cosmetics industry leading the way.
But increasingly, the alcohol industry will find interesting ways to use its liquid goods in virtual space, the latest example being the DrinkAR app.
In collaboration with Drizly, an app-driven alcohol delivery service, three wine brands now offer the opportunity to engage their brands via AR by simply scanning the label on the bottle via the DrinkAR app (iOS and Android).
The winery brands, Frontera (Chile), Trivento (Argentina), Casillero del Diablo (Chile), both offer something completely different and surprisingly engaging in AR.
Trivento's experience lets you into a fully interactive football game at an outdoor stadium (outdoor is your real environment), giving you the opportunity to use your smartphone to score between a goal flanked by two bottles of wine and guarded by a small goalkeeper.