Hollywood loves the effects so much that studios and their marketing team are not too proud to release a sequel to a strengthened reality campaign.
Having become a web-based enhanced reality experience to promote the theatrical release of Spider-man: In the spider version Sony has commissioned a new AR activation from the ad agency Trigger to promote Blu-ray, DVD and streaming digital video footage of the movie.
As the first version, the new AR marketing is running on the Amazon Sumerian development platform and the web-based AR tool from 8 Wall , which enabled Trigger to bring the Spider into the real world and allow users to capture images of the web head, which they can then sell to J. Jonah Jameson.
You can try to experience yourself here by scanning the code on the website with your smartphone or tablet camera (iOS and Android devices only work well), no app is needed. In the AR sequel, Trigger has some new tricks up on his sleeve. First, users can now include Peter Parker and the Gwen Stacy versions of Spider man, in addition to the Miles Morales character, in their physical space.
Second, the agency added a manual marker so that users can customize their camera view with a vertical surface. Now, when users choose a character, the chosen Spider person not only comes into the real world, but also seems to climb up and jump off walls.
The new AR experience enables Sony to take advantage of a missed opportunity from the first edition, because trailers and TV – spots for the movie made it clear that several versions of Spider-Man would appear in the film (AR Experience in promoting the movie was made only one version available.)
In addition, the AR experience gives Marvel fans another opportunity to bring their favorite characters in their worlds, with Iron Man AR Helmet, the Marvel Playmoji package for the Pixels Playground app, and Explore the Wakanda app with Bl