Although there is hope on the horizon, the COVID-19 pandemic will not go away anytime soon, especially in the United States. Reports that Amazon had launched its annual consumer bacchanalia of deals, Prime Day, flooded back in May. Now that July is coming to an end, Amazon is making it official: Prime Day will not happen this month.
A spokesman for the company told TechCrunch that “this year we will be holding Prime Day later than usual, while ensuring the safety of our employees and supporting our customers and selling partners.”; Exactly when it will occur (if it does) was not mentioned; tentative dates August, September and October have been moved by the press this summer. Strangely enough, Amazon said it would hold a regional premium day for the Indian market from August 6-7.
Amazon has reported record sales since the pandemic began, as millions of people move to work from home and avoid conventional retailers. The company has had to prioritize basic necessities and other safety equipment, but seems to have switched to mostly normal operation, and excludes the lack of certain in-demand items such as webcams and equipment for home use.
Prime Day has been considered something of a Christmas in July for online shoppers, an alternative Amazon-branded version of Black Friday. But the last few years have been disappointing, filled with lots of offers that are hardly discounts. Between consumers tightening their financial belts and more important things in their brains (not to mention the millions of people who are unemployed or redundant since the pandemic began), I think Amazon could cancel Prime Day for 2020 without too many tears discarded.