Yesterday we reported that a new connected peloton-style fitness bike had hit Amazon with the Prime brand, from a company called Echelon. As it turns out, the company (ahem) exaggerates its relationship with Amazon. And by “exaggerate”; I mean “basically completely made.” Today, Amazon told Bloomberg: “This bike is not an Amazon product or related to Amazon Prime.”
Amazon has apparently removed the $ 500 Smart Connect Fitness Bike EX-Prime from its listing page, although the more expensive versions of the bike (without the “Prime” name) are still for sale. The original press release, which claims that EX-Prime was developed “in collaboration with Amazon” and that Amazon “saw us collaborate with their first ever connected fitness product”, has also been removed.
Amazon threw cold water on these statements today and further clarified: “Echelon does not have a formal partnership with Amazon. We work with Echelon to clarify this in their communication, stop the sale of the product and change the product brand. In short: Echelon dun silly.
EX-Prime may return to Amazon under a different name, probably with the same price and features of $ 500. Echelon’s products have often been called knock-offs of Peloton’s famous (and famously expensive) bike, so the latter sued the former for trademark infringement. year. But Amazon has no particular problem with imitation products as long as they are not counterfeit. The same stationary bike, marked “Connect Sport” sans Prime branding, is available for purchase from Walmart at the same price.