AMC plans to open more than 100 US theaters on August 20, with dubious mask requirements and a number of new cleaning procedures. Customers who come out on the opening day can buy tickets for just 15 cents – a “1920s awards” campaign to celebrate AMC’s 100th anniversary.
Like other companies, AMC implements new health and safety policies to function during the pandemic. Customers must wear masks to get through the door and may not enter with skates or bandanas (AMC sells masks for $ 1). Theaters are reduced to 30% capacity, hand-cleaning facilities are available around the theater, and fine new disinfectants and HEPA filtration systems help employees keep auditoriums clean.
To protect yourself and others, we will require all AMC guests to wear masks when entering and enjoying movies in our theaters. If you do not have one, disposable masks will be available at our box office for a nominal price of $ 1.00. In the auditorium, masks can be removed to enjoy food and drink.
Unfortunately, AMC’s worm policy is vague and does not include an enforcement strategy. AMC also runs a “$ 5 movie deals” campaign and encourages customers to take off their masks while chewing in the auditorium. Can a customer ditch their mask as long as they have popcorn in their lap? Will AMC kick out customers who dig their mask after coming through the door? I guess we’ll find out.
AMC’s 15-center campaign ends after the August 20 reopening. Afterwards, ticket prices will go as low as $ 5 each, as AMC will have to rely on classic films such as Back to the Future, Black Panther, and Beginning to fill in their selection. New theatrical releases are a rarity right now, especially when studios like Disney skip the silver screen in favor of live-to-digital releases.
Visit the AMC website to check if your local AMC theater opens on August 20th. AMC plans to open two-thirds of its locations before it is released Tenet on September 3, although some theaters may not open due to local health and safety mandates. And if you’re wondering, Disney Mulan will not be coming to AMC theaters after the September 4 Disney + launch.
Source: AMC via CNN Business