The last six months have been filled with ups and downs for the international music star Ariana Grande, but she begins in 2019 on a new virtual foot, powered by Apple's iPhone TrueDepth camera.
On Friday, a new Apple commercial Grande's "7 Rings" single was presented in the form of an Animoji music video.
If you do not know the song, you have probably already heard of the Japanese canyon story surrounding it. (Long story short: Examine your tattoos, people. But don't stop studying Japanese if it's your passion.)
Although the overall video is greatly enhanced by video effects and production. The main theme, Grande's face, is a good demonstration of the kind of custom faces that you can now create with Apple's Animoji tool.
Along with Grand's virtual performance, Apple also sent Animoji videos to the R&B singer Khalid and the country music group Florida Georgia Line.
Like Grande, both video clips are quite extensive productions that cannot be duplicated directly on iPhone but they accurately show the precision synchronization of Animoji when used to mirror the user's face, eye and mouth movements.
Although we haven't seen much evidence that Animoji is widely used by most iPhone users, Apple continues to promote fairy tales and recently added more to it. Earlier this month, Apple released iOS 12.2 beta 2, which includes four new Animoji, including a giraffe, an owl, a shark and a wild boar.
At this time, Animoji holds onto the small rectangular screen in your hand. But it's not a stretch to imagine a world (in the near future) where Apple AR smartglasses allow you to hold a whole conversation with a friend who happens to wear a Animoji face mask of a panda bear – its cartoony eyes and furry mouths perfectly move in sync with your friend's real face – as long as you keep your Apple AR smart glasses on.
If all the rumors prove to be true about Apple's 2020 smartphones (or 2021) AR, it is likely that Animoji will soon become much more important than anyone understood.