This week, inside sources revealed details about how Apple almost acquired Leap Motion twice. Otherwise, companies that offered or worked with enhanced reality technology gave more success than failures to talk about.
For example, the AR industry's fashion with the fashion world began to be a glamorous step forward, with Levi's sales of an exclusive Disney product through Snapchat and Magic Leap meeting the runway with Moschino and H & M.
On the investment front, LetinAR closed a financing round for sin AR display technology. And in the mobile AR store, Travelocity and Walmart AR gave experiences to their mobile apps to cater to their customers.
Another Apple Attempt to Buy Jump Movements fell through previous years
In recent years, Apple has gathered its enhanced reality team and supply chain through a series of acquisitions, high-profile jobs and strategic investments, but at least one potential big deal is dumped recently.
According to sources in contact with Business Insider Leap Motion, the motion tracking technology that started with AR solutions, was almost one of these acquisitions. However, the acquisition negotiations failed by once, but twice, according to the report.
REALITY BITES : While the company AR for AR is in front of consumer AR in terms of adoption, there is still plenty of room for growth. A survey of 248 companies conducted by Atheer reveals that 53% of respondents tested or piloted AR implementations, with only 13% using AR solutions globally.
Levi's Tries on Snapchats Shoppable AR for Size with Exclusive Disney Denim Cap
Snapchat continues to deepen its roster of customers who assume its Shoppable AR Lens, with the suitcase Levi and Disney become the latest brands to try on the e-commerce platform for size.
Available via a Snapcode published on Twitter and on display at the Disney Springs Levi store, the expanded reality experience provides a virtual rendering of a Mickey Mouse denim hat, with a smile from the user that triggers a background and foreground effects in the frame.
REALITY BITES : In another sign of Worried about Snap, ] Bloomberg reports that Snap CEO Evan Spiegel has withdrawn an offer to market VP Kristen Hara as Chief Legal Officer, instead of hiring former Amazon president Jeremi Gorman. As a result, O & # 39; Hara has resigned from Snap, stinging the company with yet another high profile executive retreat that users are denied and spectators wonder what Spiegel's long-term plans for the company are.
LetinAR raises $ 3.6 million for AR Display Tech
Smartglasses and AR headset manufacturers like Microsoft, Magic Leap and Google (and ambitious AR wearables manufacturers like Apple and Snapchat) need to display components for their products, and LetinAR is one of the companies ready to deliver these components. Korean start-up has just closed a $ 3.6 million series A financing round, led by Cocoa Ventures, Naver Corporation, DSC Investment, Korea Asset Investment Securities and Platinum Technology Investment, which allows the company to increase production.
REALITY BITES : If retailers need more AR's effectiveness in its marketing efforts, a new report from PYMNTS is here to float them. The report contains a case study of Lowe's Home Improvement Try before the Buy-AR tool, which increased sales conversions by 50%.
Magic Leap One Has Made Fashion World Debut Via Moschino & H & M
Magic Leap has already entered the realm of entertainment and business, but now it has become a new strengthened reality sensitivity: fashion.
On Wednesday, Moschino and H & M held a fashion show in New York City, besides the traditional track
In the latest example of non-technology companies that increase reality marketing, online travel Travelocity has added an AR version of its Roaming Gnome mascot into its mobile app.
Meanwhile, Walmart has gone through various retailer AR experiences by providing customers with an enhanced reality tool to help them compare products they want to buy.
Continue reading about the AR features introduced by Travelocity and Walmart, and how each experience fits into their respective business plans …
Every Friday, Next Reality reviews the latest headlines from it financial side of increased and mixed reality. This weekly Market Reality column includes funding announcements, mergers and acquisitions, market analysis and the like. Check out earlier releases of Market Reality for more news you may have missed.