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Home / Tips and Tricks / Apple's new credit card is an important part of its introduction of AR Smartglasses Rollout. Here's why «Next reality

Apple's new credit card is an important part of its introduction of AR Smartglasses Rollout. Here's why «Next reality



On Monday, Apple revealed its Apple card, the company's boldest move than becoming a really common mobile payment company. And the product has great consequences for our expanded reality life, some of which may not be directly apparent to many.

Let's start with a small background. While Apple Pay has been around for some time and has managed to sneak a lot of users, it's still not as ubiquitous as one might expect for a product created by the iPhone. The Apple card can change all this.

No matter how many new technologies come, people are still largely common creatures. So if you want to reach the masses, it helps to give them something familiar. That's why so many AR enthusiasts are beating AR smartglasses because they know that AR via glasses becomes a much easier sale to regular users than AR via an iPhone or a "mixed reality" helmet. Similarly, the introduction of the Apple card, through pure consumer knowledge with form and dynamics, is likely to ultimately give Apple the usual payment presence it has been working for years to achieve.

"A new type of credit card. Created by Apple, not a bank." Translation: Banks are bad.

Although the campaign video (at the bottom of this page) spends mostly the ability to use the card through your iPhone for Apple Pay, it is when the video reveals the titanium laser etched credit card that Apple's plans become even clearer and more attractive, from the marketing perspective.

In short, the company wants to replace your bank. That intent is also spelled out on Apple's website, where the company says "A new type of credit card. Created by Apple, not a bank".

"Not a bank". Translation: We want you to ditch your bank.


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