In a crowded field of AR cloud companies aiming to drive the future of increased reality by creating a world of persistent holographic content living in a cloud, accessible over units and accounts, Ubiquity6 hopes that it has found a way to separate on its platform.
On Wednesday, Google-initiated acquisition announced its acquisition of Wavy, an AR content creation company specializing in music and art, for an indefinite number.
Ubiquity6 emerged as a major player in the AR cloud with a total of $ 37.5 million in funding, with Google's venture arm among its investors. In addition to multiplayer experiences, persistent content and real occlusion, Ubiquity6's platform acts as a "spatial browser" for end-users to discover and launch AR experiences and share them with others.
By adding Wavy's three-person development team and its technology, containing content creation and publishing tools, Ubquity6 has made it loud and clear that the company prioritizes "audio-based AR" as part of its platform.
"When I first met the wavy team, it became clear that they had discovered the same secret as us ̵1; that sound can be as submerged as visual AR," says Anjney Midha, co-founder and CEO of Ubquity6, in a statement from "Our goal at Ubiquity6 has always been to bring people into real spaces, starting with a massively shared reinforced reality. Their focus on allowing musicians to easily create creative musical AR experiences for thousands of users is a natural fit with our goal. "
The wavy team continues to build on its core technology at Ubiquity6, but it ceases to work on the Wavy Music app According to a Ubiquity6 spokesman, the company continues to support the app and its user community, but the app will not get new enhancements or extensions.
"From the day we started Wavy, we wanted to allow creators to express themselves the emerging medium of Augmented Reality. We had an absolute blast to see the creativity of our users and blown away every day by your ingenuity and enthusiasm. When we met the team at Ubiquity6, it became obvious that we joined the team would be a run against our common mission to enable the creators to edit the reality, "wrote the wavy team.
The acquisition comes the same day as another Google-funded AR company, Niantic, closed a 245 million C funding round that allows scaling up staff to develop its AR cloud platform, Niantic Real World Platform, along with its mobile gaming portfolio.
Next reality called AR cloud as one of the best innovators ions in the enhanced reality industry. In addition to the platforms from Ubiquity6 and Niantic, companies – including 6D.ai, have Google backed (and now Lyft-owned) Blue Vision and Samsung's Project Whare and joint AR functions introduced in Google's ARCore and Apple's ARKit – debuted as closed-ended pastures last year, these platforms are now in a race for publication 2019.
The increased reality has turned out to be a popular technique among music artists, with apps from Sigur Ros ( at Magic Leap) and living David Bowie and AR experiences at Snapchat from artists such as Drake and Ariana Grande among the remarkable examples.
With its focus on sound-based AR, Ubiquity6 adapts to experiences that satisfy an industry where there is already demand for services.  Don't miss: The top ten investments of 2018