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Home / Tips and Tricks / AT&T expands partnership with Magic Leap to focus on Enterprise AR, Promises Nationwide 5G by 2020 «Magic Leap :: Next Reality

AT&T expands partnership with Magic Leap to focus on Enterprise AR, Promises Nationwide 5G by 2020 «Magic Leap :: Next Reality



With CES in full swing, it seemed as though Magic Leap would get a little to announce at the great technology, but it turns out that one of its partners has weighed in with a fairly large update regarding the company.

On Wednesday, AT&T announced that it will expand its 5G technology-driven partnership with Magic Leap to include corporate business.

So far, most of what we have seen from the collaboration has involved entertainment and promotion of developer engagement. During last year's L.E.A.P. The conference announced to the two companies that a Direct TV app was developed for Magic Leap One, slated for release sometime this year. Later, the mating produced a hackathon event in San Francisco for budding developers interested in the AR platform.

And a few weeks ago, the two companies collaborated to deliver an enhanced reality campaign in Chicago for the blockbuster movie Fantastic Beasts: Grindelwald's Crime .

Now that all the fun and games are out of the way, it seems that the two companies are looking to get down to the more serious deal of judge corporate customers who want to harness the power of AR via AT&T 5G network.

"Our first focus area is on manufacturing, retail and healthcare," the announcement from the AT&T states. "For example … [Allowing for the use of] applications such as collaborative diagnostics, removing medical assessments, 3D imaging and training. Imagine being able to talk to a doctor or nurse as if you were both sitting in the test room together, or giving the medical student the ability to" practice " complex procedures before working on a patient. "

In addition to medical AR applications, AT & T also sees its network support for Magic Leap out to retail and manufacturing.

"For example, engineers can enter a 3D engine, try it and make design changes without having a physical engine in front of them," the company said. "[Or consumers could use AR on the network] to improve the buying experience with the ability to" try "clothes or" see "furniture placement in your home. For brick and mortar, this scenario gathers the best of the virtual and physical world, allowing consumers to recreate the store experience from their home . "

Apart from promising nationwide 5G by 2020 in today's announcement, no Magic Leap specific launch dates or business deals have been proven.

However, we know that AT & T has already been working to bring their 5G network to the AR start-up in Plantation, Florida for Magic Leap One testing, so the possibilities are probably already discovered by the Magic Leap team.

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