This story is part of, CNET’s guide to everything you need to know and how to make sure you get the best deal.
is officially here and will go through until Wednesday, October 14. If you want to get a good price on a new TV, the two-day shopping event includes big discounts on big screens from big brands like Sony and Samsung, as well as many lesser-known brands like Element and Westinghouse. Amazon is not alone either, as are other retailers including , and Target have their own sales receipts. Some of these offers include reduced prices on TVs, and we expect more TV offers soon.
We will continue to update this story with the latest Prime Day specials in this category as more specials become available.
Best Prime Day TV Deals to date
Update, Tuesday 13 October: As of Tuesday morning, it is not far from new blockbuster offers on TVs. Amazon has some decent prices on its Fire TV models but so far the best bargains are at Walmart and Target (for super cheap Roku TVs) or at both Amazon and Best Buy, where you will find some excellent prices on advanced models, including a Sony OLED.
If you want to get a TV for under $ 100, the JVC’s LT-32MAW205 may just be the ticket. After all, this 32-inch HD TV (it has a 720p resolution) has Roku built-in, so when you consider what you would spend on a Roku media player, it’s like you get the TV for $ 70 or so. This set has three HDMI inputs, USB and a series of audio and video connections.
Normally $ 130 you can save about 24% during the sale, as long as the stock lasts.
We move on to TVs that are actually sold by Amazon, first this Fire TV Edition (model 32LF221U21) from Toshiba. We did not love the 2019 version of this TV because its Fire TV menus drive the Amazon content too much and are more confusing in general compared to the simplicity of Roku TV. But it has built-in Alexa, and maybe it’s worth another $ 20 over the JVC above.
The smart home makes weird bedmates, but I guess Amazon, which sells Best Buy’s own Insignia brand, is no stranger to Best Buy, which sells Amazon’s Echo speakers. This 43-inch TV, model NS-43DF710NA21, sells for a $ 100 discount on Amazon – $ 20 cheaper than the Best Buy price. Again, we like the 43-inch TCL Roku TV better overall even though it’s not 4K, but TCL lacks voice control on board and currently costs $ 20 more.
This element is a 50-inch 4K TV with HDR that, just like the JVC above, runs our favorite smart TV operating system, the Roku TV. It has a trio of HDMI inputs. This price is the lowest for a 50-inch smart TV we’ve seen so far during Prime Day, beating the previous champion, a JVC Roku TV at Walmart, by $ 18.
Do you know a pattern here? Again, the best price in a certain size on Prime Day is not on Amazon or on a Fire TV (yet) but on another brand and another retailer Roku TV. As with the models above, what we like about this model is the Roku operating system and the cheap price.
Sarah Tew / CNET
Do you want a much bigger, better TV? The XBR-X900H is down to the lowest price ever, from the original list price of $ 1600 and now only $ 220 more than the competing TCL 6 series. This Sony delivers the Android TV operating system as well as outstanding picture quality and the kind of next-generation connectivity that surpasses Roku and other similarly priced devices – just in time for the new Xbox Series X and PlayStation 5. Sure, it’s a big step up in price from the other three here, but the savings are also large. The street price for the 65-inch is currently hovering around $ 1000 at most major retailers (only $ 50 more than the 55-inch version), but cutting the screen coupon on Amazon brings it down to $ 970 there. Read our Sony XBR-65X900H review.
If Sony above is a good TV, this one is even better. This is because it uses OLED technology, which in our tests provides significantly better picture quality than any of the non-OLED TVs out there. We have not reviewed the A8H but based on experience we think it will be almost as good as the best OLED TV we have reviewed – the LG CX – for $ 700 less at the 65-inch size. The A8H is at a low level at major retailers now, including Amazon and Best Buy, with 65-inches (listed below) at $ 1800 and 55-inches at $ 1300.
Samsung’s QLED is not as good as OLED, but this TV is much bigger and cheaper than Sony above. Q60T is Samsung’s cheapest QLED series and lacks image quality benefits such as full-array local dimming. We have not reviewed the Q60T but based on its specifications, we doubt that it will work as well as TVs like the 75-inch TCL 6 series. On the other hand, this price puts $ 200 less than TCL, so if you care more about size than top image quality, it’s worth considering.