This story is part of, CNET’s guide to everything you need to know and how to make sure you get the best deal.
is officially here and will go through until Wednesday, October 14. If you want a good price on a new TV, the two-day shopping event includes big discounts on big screens from big brands like Sony and Toshiba. Amazon is not alone either, as other retailers like and has its own sales bonanzas. Some of these offers include reduced prices on TVs, and we expect more TV offers soon.
We will continue to update this story with the latest Prime Day specials in this category as more specials become available.
Best Prime Day TV Deals to date
Update, Monday 12 October: The sales prices of Amazon’s Fire TV Edition TV are back as part of the company’s unit agreement and we expect more tomorrow when Prime Day officially begins. We also highlight some of the best deals from other retailers that join Amazon’s party.
Sony TV has been updated to reflect a price reduction at Amazon. You can save even more if you pay with one.
If you want to get a TV for under $ 100, the JVC’s LT-32MAW205 may just be the ticket. After all, this 32-inch HD TV (it has a 720p resolution) has Roku built-in, so when you consider what you would spend on a Roku media player, it’s like you get the TV for $ 70 or so. This set has three HDMI inputs, USB and a series of audio and video connections.
Normally $ 130 you can save about 24% during the sale, as long as the stock lasts.
We move on to TVs that are actually sold by Amazon, first this Fire TV Edition (model 32LF221U21) from Toshiba. We did not love the 2019 version of this TV because its Fire TV menus drive the Amazon content too much and are more confusing in general compared to the simplicity of Roku TV. But it has built-in Alexa, and maybe it’s worth another $ 20 over the JVC above.
In addition to the 1080p resolution, this Toshiba is basically the same as the 32-inch version above. It’s $ 20 less than the 4K Insignia below – but at this size, you don’t really need 4K anyway.
The smart home makes weird bedmates, but I guess Amazon, which sells Best Buy’s own Insignia brand, is no stranger to Best Buy, which sells Amazon’s Echo speakers. This 43-inch TV, model NS-43DF710NA21, sells for a $ 100 discount on Amazon – $ 20 cheaper than the Best Buy price. Again, we like the 43-inch TCL Roku TV better overall even though it’s not 4K, but TCL lacks voice control on board and currently costs $ 20 more.
JVC’s LT-50MAW595 is a 50-inch 4K TV with HDR. It is built on our favorite smart TV operating system, Roku TV, and has a trio of HDMI inputs. Sold regularly for $ 349, that’s a 37% discount on sales, as long as stock lasts.
Sarah Tew / CNET
Do you want a much bigger, better TV? The XBR-X900H is down to the lowest price ever, from the original list price of $ 1600 and now only $ 220 more than the competing TCL 6 series. This Sony delivers the Android TV operating system as well as outstanding picture quality and the kind of next-generation connectivity that surpasses Roku and other similarly priced devices – just in time for the new Xbox Series X and PlayStation 5. Sure, it’s a big step up in price from the other three here, but the savings are also large. The street price for the 65-inch is currently hovering around $ 1000 at most major retailers (only $ 50 more than the 55-inch version), but cutting the screen coupon on Amazon brings it down to $ 970 there. Read our Sony XBR-65X900H review.