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Home / Tips and Tricks / Burberry team with Google search to let you browse high fashion in Augmented Reality «Mobile AR News :: Next Reality

Burberry team with Google search to let you browse high fashion in Augmented Reality «Mobile AR News :: Next Reality



Just a few days ago, Georgio Armani canceled his live show in Milan and chose to stream it instead due to coronavirus problems. At the beginning of Paris Fashion Week – shadowed by similar concerns – Burberry has launched an augmented reality tool that lets you see the latest pride from your home.

The international brand has harnessed the power of Google Search to allow tech-centric fashionists to experience their latest creations in the engrossing AR.

Now when you enter a search for either "Burberry Black TB" bag or "Arthur Check Sneaker" on Google, the search results will include an AR option (displayed as a "View in 3D" button) that will You can easily place the product in your real environment.

No app is needed, and it works just like Google's other AR-enabled animal-related search terms, which let you see 3D access in AR or as a 3D construct on a regular background. (For best results, we suggest using the Chrome browser.)

Cover image via Burberry

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