The landscape for mobile augmented reality apps is still mostly filled with tools and game apps, but a new player in space seems to drag children into the mix.
A just-released iOS app called Bookful, taking classic children's stories is usually in large paper books and directs them to AR, transforming classic characters into animated interactive 3D objects.
After downloading the app, users can select from a number of six books including The Tale of Peter Rabbit, Benjamin Bunny, and Jemima Puddle Duck's Voice by the late British author and illustrator Beatrix Potter). Users can also access three other books, including one Children's Encyclopedia (the only complete free book) and two others offering interactive educational content that covers dinosaurs and snakes.
Each book contains the ability to tell along with AR content, with the ability to turn off the audio statement if the child would rather read on his own.
As with most children's books, the AR versions are short, which can give some more budget-minded parents a break because the books cost $ 1.99 to download in full (the app is free, as are the first pages in each book). But compared to the printed version of The Tale of Peter Rabbit which costs $ 6.99, the price starts to look more like a bargain. In addition, the books can be read as many times as you like.
In combination with the AR app's reading and animated visual content, the books come with AR play modes, with very good graphics and gameplay. As with the reading content, you can try one game per book for free, with 3 other locked until you make a purchase in the app.
The series was launched by Inception, a company with extensive experience in producing AR and VR content for, for example, Universal, Toyota, Conde Nast, Hewlett-Packard, Cisco and others.
"Delivering books to life through increased reality gives opportunities to make all children excited about books, whether they like reading or not," says Benny Arbel, CEO of Inception, in a statement. "We seem to maintain , educate and please both children and parents, and reclaim some of the digital screening time for our favorite books and stories. "
We have seen the indie publisher's attempt here before we look for catching the children's bookmark via AR. But this is one of the biggest and most polished efforts so far, making that the brand is recognized by one of the longest and most loved characters in all children's publishing houses. In this respect, this may be the best test for whether AR children's books represent a of the nearest main boundaries of mobile AR.
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