Fashion brand Christian Dior uses an increased reality as carrot to push up his followers on Instagram.
Consumers who follow Christian Dior on Instagram can now unlock a virtual experience for DiorSoLight sunglasses and headbands through the narrative function. The Kallodoscope also fills the chamber frame with psychedelic effects similar to the analog tool that has the same name.
According to WWD launched the Dior experience at its autumn 2019 fashion show on Feb. 26 as part of Paris Fashion Week. During the week, the AR experience generated more than 2.6 million views via Instagram users showing Stories with the effect (which also gives users access to the effect) and those who tried the AR effect themselves.
Dior launched a similar experience through the AR camera in the Facebook app last year. Creative agency Millen built both experiences for the fashion brand.
Facebook announced this year's F8 developer conference that it would expand its AR camera platform, now called Spark AR, to brands and creators on Instagram and Messenger apps, with NBA and Gucci among the brands, AR experiences were built as a part of a closed beta.
In recent years, increased reality has become a cornerstone for cosmetic brands, but since face tracking capability has improved, accessory manufacturers have also jumped on the AR cart. Warby Parker and Ray-Ban are just two of the major brands that use virtual trial experience to sell glasses to consumers.
Not surprisingly Customers who are considering Snap Spectacles also try virtual pairs via a Snapcode.
Likewise, Kay Jewelers and Swarovski have also created experiences that enable users to try jewelry.
As long as consumers love to take themselves, companies that manage beauty and fashion products are ready to continue supplying their customers' vanity in the AR.
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