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Home / Tips and Tricks / "David Bowie's App provides a fascinating AR tour of the artist's career with Gary Oldman as guide" Mobile AR News :: Next Reality

"David Bowie's App provides a fascinating AR tour of the artist's career with Gary Oldman as guide" Mobile AR News :: Next Reality



Although next week will mark the late David Bowie's 72th birthday, his fans and admirers are the ones who receive a magnified reality app gift that explores the artist's career

Available for $ 7.99 on App Store and Google Play January 8, "David Bowie Is" packs a virtual recreation of the eponymous touring exhibition, which has drawn two million visitors in 12 cities so far.

Picture of Tommy Palladino / Next Reality

The app is a collaboration between David Bowie Archive and Sony Music Entertainment (Japan) Inc. and consists of more than 20 virtual galleries exploring the various epochs and aspects of Bowie's career, ranging from his childhood influence to his last album, Blackstar with milestones stopping his hit song Space Oddity and the Ziggy Stardust tour along the way.

Every gal lery presents 3D models of costumes along with album art, handwritten music and poetry magazines, newspaper ads, music videos, concert magazines and other memorabilia, which fans can watch closely and personally in AR. The award-winning actor Gary Oldman ( Harry Potter, The Dark Knight ), a close friend of Bowie, serves as a narrator throughout the tour, but Bowie's music and interview clips are central to the majority of the experience.

Picture of Tommy Palladino / Next Reality

"This gives the amazing" David Bowie Is "exhibition to a wider audience," Oldman said in a statement. "It's great that his fans experience it. It was a privilege to be involved."

While Next Reality made a backstage pass to the AR Museum through a beta version of the app, let me say that the app

Picture by Tommy Palladino / Next Reality

Designed for table display, the experience continuously stops the line between reinforced and virtual reality. The galleries cover the user's space with dark backgrounds and multimedia backgrounds (but closer to the investigation, the real world is still slightly visible through the dark).

AR Museum's interface is reminiscent of the virtual Vermeer exhibition from the Google Arts & Culture app. While Google emulates the appearance of a museum, David Bowie Is generally uses a different world experience.

Pictures of Tommy Palladino / Next Reality

Users follow the linear route of the tour or they can skip a map of exhibition. You can also explore each gallery by moving your smartphone through the virtual environment. When users tap on objects in the camera wall, the virtual gallery peels away and leaves only the selected artifact, accompanied by a pop-up card with more information that remains in the user's physical environment.

Even the virtual galleries themselves are works of art. "Space Oddity" inserts visitors into the Earth's orbit, with space artifacts. As Oldman's story ends, the music video of the song dramatically darkens Earth's image in the background. The "Ziggy Stardust" gallery, which consists of virtual mannequins carrying Bowie's many costumes for the person, explodes on the screen in a flash of light while Bowie struts on stage via live footage in the background.

The app delivers the dulcettons of Bowie and Oldman via spatial sound, making the headphones a requirement to truly enjoy the AR experience. This feature particularly accentuates Oldman's role as a tour guide, with his voice as a task for where the audience should focus their attention. And when the music kicks in, it seems to fill the room.

Picture of Tommy Palladino / Next Reality

The combination of AR visual, spatial sounds and Outrageous presentation creates a highly immersed experience that borders on trance-inducing. And appropriately, the overall cosmic atmosphere of the experience matches Bowie's psychedelic pop sensibilities in a way that is enhanced by increased reality. In simpler terms, the app reminds of a time when music players experienced albums as a more complete experience (rather than as single digital singles), hypnotized by the music that poured from their headphones while dissecting the disc art and accompanied the text word by word.

It is easy to jade about such descriptions when everything in AR is probably magical, but in this case, the "magic" of Bowie's AR experience is no exaggeration. It is a landmark performance that earns every cent fans will pay for it, and with luck, the app will affect other artists to revive the art of the album style for music projects.

Picture by Tommy Palladino / Next Reality

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