Unless you have been completely beyond the net, there are good chances that you are aware that the Disney Plus streaming video service was launched this week. And if you're on this site, you're likely to salivate over the new Star Wars series, The Mandalorian .
But did you know that the service also features a live-action remake of animated classics Lady and the Tramp ? If not, Disney has ordered a portion of augmented reality via Snapchat to inform you and encourage you to sign up for the service.
On Thursday, the media giant sponsored an AR lens that overlays images of the title characters and the infamous plate of spaghetti on a checkered canvas. Users are asked to open their mouths and when they do, a virtual chef hat falls on their heads. The whole experience is also illuminated with virtual light from above.
Unfortunately, the AR experience does not show dogs sharing the spaghetti plate they make in the iconic scene (you have to subscribe to Disney Plus to see  As a congratulations, Disney has made the process of signing up for the subscription even easier via Snapchat's Shoppable AR e-commerce platform. After crushing the camera, users can tap the "SIGN UP" button to pop up to the Disney Plus website .
Disney is no stranger to Snapchat's AR tools, and sponsored previous AR effects to promote Incredibles 2 and Avengers: Infinity War also through a brand partnership with Levi & # 39; Disney got some early knowledge of Shoppable AR.
However, the company is not married to Snapchat AR, as it has also provided AR experiences via Magic Leap, Lenovo, Facebook, Samsung, Google Playgr ound and YouTube, among others.
But the launch of Disney Plus is perhaps the company's biggest endeavor of the year as it strives to leverage the huge content library it has collected from various acquisitions over the past decade plus. And that says a lot during the year that Disney brought us Avengers: Endgame Star Wars: Galaxy & # 39; s Edge Amusement Parks, and closed the purchase of 20th Century Fox.
So, when it comes to talking to the mainstream through AR, it speaks volumes that the company chose to distribute this engrossing marketing via Snapchat over any other platform.