I buy CR2032 coin cell batteries in bulk because I have at least four different bicycle gadgets that use them. And when it̵7;s time to swap, there’s nothing I love more than swallowing the old whole – it makes me feel energetic. But now Duracell is destroying it by adding a bitter coating to its coin-operated batteries.
Of course, I’m just kidding about swallowing batteries. Do not eat batteries. They are not meant to be used as food and will certainly not make you feel energetic. But young children do not know it – they see small shiny objects and something in their growing but very-not-smart brain says “Hey, you should eat that thing.” I do not understand.
To prevent young children (and possibly me) from eating coin-cell batteries, Duracell now supplies its 2032, 2025 and 2016 batteries with a bitter coating. Hopefully this means that all the little human worm children who put these things in their mouths will spit them out immediately.
Duracell is also not the first company to put a bitter coating on its smaller products. Nintendo does the same with Switch games (seriously, lick one and see for yourself) because they are only small enough that toddlers in the world can try to consume them.
Anecdotally, I caught my daughter trying to eat one huge cunning once when she was a toddler, and it was disgusting. I wish snails came with a larger coating. Seriously, but why do toddlers literally put everything in their mouths? This is a form of childhood exploration that completely avoids me.
But I deviate. If you live in fear that your child may one day consume a battery, that’s good news. And really, even if you do not have that fear, it’s probably a good thing. It can only save a small life.
Duracell via The Verge