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Home / Tips and Tricks / Google adds AR to search, AWE becomes 10, and Nike makes AR part of its sales strategy «Next reality

Google adds AR to search, AWE becomes 10, and Nike makes AR part of its sales strategy «Next reality



Since Augmented World Expo (AWE) is preparing to open its doors to AR developers and enthusiasts, we settled down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future can hold .

In his eleventh year of calling developers to their own conference, Google expanded its AR portfolio by adding 3D content to search.

Meanwhile, Facebook CEO Mark Zuckerberg criticized his business from one of his company's co-founders, but it is Zuckerberg's AR ambitions flying under the radar.

Elsewhere, Nike showed his next AR innovation, while Microsoft showed how Spatial's AR technology is ready to revolutionize workplace communications now .

AWE founder Ori Inbar Reflects over the past decade of AR & its future

In a few months, May 29, the annual AWE (Augmented World Expo) conference will again be held in Silicon Valley (Santa Clara, California , to be precise) .

And while everyone will be looking for the next big thing in increased reality coming from big players and small startups alike, now, on the mature evening of Apple's AR laptops, the perfect time to take a reflective look is that most famous AR collection in the industry.

For that purpose we managed to get AWE founder Ori Inbar (also founder and management partner of the investment company Super Ventures) to talk to us about keeping AR flame alive for him and the event for almost a decade …

REALITY BITES: Ed Morris, founder of the AR / VR production Studio Gate Reality, recently explained how the growth of digital advertising and increased reality mean good things to traditional advertising sign advertising.

Google expands its AR efforts by adding 3D content to search

If Google has not already shown that it is serious with increased reality, it made it clear on Google I / O keynote on Tuesday.

Chennapragada monkeys, vice president and product manager for augmented reality, virtual reality and objective, took the stage for updates on increased reality. And the first update was great: Google adds more reality to Google Search, the cornerstone of the entire business, later this month.

Read on for more information on the addition of AR to Search and why it may be Google's biggest contribution to mainstreaming AR. Continue reading to learn more about the ARCore features that make it possible, as well as the extension of AR navigation in Google Maps to Pixel devices …

REALITY BITES: The future of AR and 5G is already connected to the hip, so why not use the former to promote the latter (with a twist of the biggest safe ever). South Korea KT Corp recently registered 100,000 new 5G subscribers through an AR scavenger hunting game based on Avengers: Endgame .

Nike Steps Up AR Nike Fit Size Tooling Effects

After application enhanced reality as a sales and marketing solution for sneakers, Nike takes the next step in the adoption of AR to enhance customer experience.

On Thursday, Nike unveiled its new Nike Fit tool, which the company is preparing to add to its existing mobile apps for iOS and Android, as well as its stores.

Keeps reading to know more about the AR tool and how it frames the future of the technology as a problem-solving tool …

Image via Nike

REALITY BITES: Facebook deletes its leadership as it continues to grow its AR -platform. Hugo Barra will now monitor developer relationships, while Jason Rubin joins CEO of special gaming initiatives, and Michael Verdu intensifies as Oculus's content manager.

Facebook founder aims at Mark Zuckerberg, but lacks AR Target

Alongside Apple, Snap is currently one of the world's most important companies in delivering products that move increased reality into the mainstream. Therefore, it is not surprising that Facebook, which also focuses on AR and tried to acquire the company for $ 3 billion several years ago, duplicates many of the smaller business features.

But while many in Silicon Valley whispered loudly about Facebook's Snapchat What comes as a surprise is that Facebook's founder Chris Hughes is now leveling the same charge at the company in a very public way.

Continue reading for the juicy details and why Hughes should be more concerned about CEO Mark Zuckerberg's AR ambitions …

REALITY BITES: Over the past two years, the technology industry has formed a series of symbiotic relationships which is now converging in the expanded scope of enforcement. In our Future of AR series, we have taken a step back to take a look at these interrelated techniques and how they shape the way forward for increased reality.

Microsoft adds spacecraft functionality to the Office 365 team App

Months ago, we showed you some of the powers of Spatial, HoloLen's app that allows groups of workers to collaborate in enhanced reality using 3D avatars.

On Monday, the company increased its profile by taking the stage at Microsoft Build to showcase its new integration into Microsoft Team, a workplace tax application that some can compare with Slack.

Read on to learn more about spatial new opportunities and check out previews on how it will work with Android and on the Web …

Image via Spatial

Every Friday, Next Reality undergoes the latest headlines from the financial side of elevated and mixed reality. This weekly Market Reality column includes financing announcements, mergers and acquisitions, market analysis, and the like. Check out earlier releases of Market Reality for more news you may have missed.

Cover image via Google


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