Google̵7;s latest Chrome extension shows the number of ads on a web page, along with any personal information (such as location or interests) that advertisers use to target you. The extension, called “Ads Transparency Spotlight”, is available as a functional Alpha now.
Ads Transparency Spotlight is part of a broad print for ethical advertising. It uses Google’s new advertising schedule, a unified system that lets advertisers explain why you see their ads. Google is the only company to implement Advertising Schedule, but other advertisers are encouraged to use the system.
Our new extension of Ads Transparency Spotlight (Alpha) for Chrome is part of our ongoing initiative to give people more visibility into the information used to customize ads and more control over that information.
Of course, the Ads Transparency Spotlight tool only shows works when advertisers partner with the Schedule for Advertising Contributions. It will not show you as many ads and trackers as Ghostery or Privacy Badger, which will show you every ad and tracker on a web page and allows you to block unwanted content.
Ads Transparency Spotlight is available from the Chrome Web Store. Once you’ve downloaded it, an ad transparency icon will appear next to your Chrome browser’s search box. Clicking on the icon opens a flyout window where you can examine the ads on a page.
Source: Google via Engadget