Web-based mobile augmented reality technology continues to gain momentum as Google is set to expand the standard for engaging web content to AR.
Chrome 81, released in beta on Thursday, supports augmented reality content through the WebXR Device API, the accepted standard for displaying immersive content on mobile devices and head-mounted screens on the Web.
In addition, Chrome supports 81 WebXR Hit Test API, which allows browsers to anchor AR content to real-world surfaces and objects.
According to a Google Chrome blog post, the WebXR Device API first arrived in Chrome 79, but in that case was limited to VR. Nevertheless, developers familiar with VR content will discover that the workflow is the same; the only difference is to set properties during the creation of objects.
Web-based AR support for Chrome has been found since 2018, when Google released the WebXR Hit Test API in Chrome Canary, the bleeding experimental version of Chrome, and launched WebXR for VR in Chome 67.
Chrome & # 39; s new AR capabilities will give Android developers a further ways to bring AR content to the Web along with the Scene Viewer feature in ARCore.
8th Wall has shown the advertising potential of web-based AR with its 8th Wall Web platform with activations for brands such as Toyota, MillerCoors, Sony Pictures, Sony Records and others available on iOS and Android devices.
Similarly, Apple has increased its own web-based AR features by adding Apply Pay buttons and HTML banners to AR Quick Look.
Perhaps more important is that web-based AR content provides a bridge between mobile devices and AR headsets, giving publishers of AR experiences an easy transition into the future of AR hardware.