After facing financial problems over the past month, Magic Leap came out and swung this week with a major push for the AR business segment, including a repackaged Magic Leap 1, a series of business apps and updates to the Lumin OS and its support development ecosystem. Oh, and its AR headset managed to win a lead role in the marketing button for the upcoming Star Wars movie.
Meanwhile, Google broke new ground with a potentially game-changing depth API for its ARCore toolkit, while at the same time writing the final chapter in its saga of the Glass Explorer release.
Finally, North completed the story of its first-generation Focal smartglass before announcing its sequel, the improved Focals 2.0, until 2020.
Magic Leap Rebrands Magic Leap 1 for Enterprise
As we predicted this time last time This year, Magic Leap is finally moving from consumer entertainment hype to a firm commitment to corporate customers.
On Tuesday, the company announced a new name for its device – Magic Leap 1, instead of Magic Leap One Creator Edition. In addition, the company now offers a new "package of services" aimed at corporate customers.
Continue reading to find out what business customers get with Magic Leap 1 and what business apps are on board …  REALITY BITES: Voting for 2019 Unity Awards is open with some notable AR projects among the nominees. Harry Potter Wizards Unite for Best Mobile Games and Childish Gambino's Pharos, Lego's Hidden Side and Tactics Jack Daniels Campaign, which faces the media and entertainment category, are included in consumer issues. On the corporate side, sHop Architects is in the category of architecture, engineering and construction, with Nissan, Volvo and Varjo and Taqtile and King County, Washington fighting for the car price.
Google's Depth API for ARCore Brings Real-World Occlusion to Android Apps
Apple's ARKit has built a significant lead on features over Google's ARCore, but Google's latest update to ARCore adds a capability that makes the platform a little more competitive with ARKit.
On Monday, Google unveiled its new depth API for ARCore, an algorithm that creates depth maps through a regular mobile camera instead of a dedicated depth sensor.
REALITY BITES: About a year after acquiring Allegorithmic 3D engine, Adobe acquired the Oculus Medium team and its 3D authoring technology from Facebook's VR division.
Obsess App Conjures Virtual Fashion Stores via Magic Leap
The recently improved focus of Magic Leap on the company, announced on Tuesday, also came with a few companies that chose to weigh in with their experience of developing the platform.
One of these companies is Obsess, an app that allows Magic Leap users to create custom immersive showrooms, giving anyone the opportunity to create a virtual pop-up store wherever Magic Leap 1 can be used.
Continue reading for our impressions of Obsession and how it can benefit fashion retailers …  Market Reality: Google Updates ARCore & Cuts Glass, Star Wars AR in Japan, & Hands-On Magic Leap for Fashion & Voice ” width=”480″ height=”480″ style=”max-width:532px;height:auto;”/>