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How to opt out of automated Google Assistant calls to your business



Somewhere buried in some, I recently wrote about how restaurants have experienced Google Duplex – the voice call that makes reservations on behalf of the customer – is how the company automatically chooses companies to receive these types of robocalls if they have a Google business page. While this may be fun for you if you are interested in hearing what Google Duplex's striking human AI sounds, you may not want to participate in Google's machine learning initiative.

Google says its AI can call companies to do and confirm bookings or ask for opening hours. If for some reason you want to refrain from receiving calls from Google Assistant, make sure you block these specific robokals.

  • First go to your Google My Business page. If you don't currently have a Google My Business page, go to business.google.com to claim your business by looking for a name or address and verifying your ownership.

  • Depending on the type of business you own, you may be able to verify it by phone or Google will send an email to the business address you want to use to complete the verification. (Note that the latter process may take several days.)
  • When you own ownership of your Google My Business page, sign in to the dashboard. Click "Info" in the menu to the left. This opens information about your company on the right side, such as name, address, hours and service areas.
  • Open at the far right by opening the tab titled "Google Assistant Call". Uncheck the option to accept calls from Google Assistant.

If you do this, you will disable customer opportunities to access your business through Google Assistant for bookings or general questions. However, customers will still be able to search your business on Google search and in Maps to find information on hours, reservation acceptances and other details that you choose to fill out, for example, if the business offers unisex bathrooms, wheelchair access, or cash only .

Another way to opt out of Google Duplex calls is to tell your Google Assistant to shut it down. To do this, make sure your Google Assistant device is currently on your company's Google Account. Use the voice message, say "Hello Google, please stop calling my company" to confirm the request. (AI is obviously polite, so an add-on "please" can't hurt.)

If you disable the Google Assistant call, it can't block the Google company from contacting you completely, but it will block Duplex AI from doing so genuine lively voice calls on behalf of your customers. And if you decide you want to experiment with AI after all, go back to your business dashboard to reuse the option.

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