Stop giving your data to TikTok and start giving it to Facebook! Today̵7;s global launch of Instagram Reels brings 15-second videos, AR effects, music overlays and endless content to your Explore page.
Facebook shamelessly crushed the process of composing, publishing and showing short videos directly from TikTok, just as it crushed the Stories feature from Snapchat 2016. And just like stories, Instagram Reels is a sure success. It’s easier to do everything from one app, and with a TikTok ban going through the political miasma, TikTok fans are looking for a quality alternative.
To publish a roll, open the Instagram camera and select the tool for rolls. You can string short clips together and edit them with Instagram’s tools for speed, music, countdown and AR. When a roll is complete, you can save a roll in your drafts or publish it for everyone to see on their scrolling feed.
Reels Feed hides behind Instagram’s explore page and contains videos from both friends and strangers. Like TikTok’s feed, Reels Feed is an endless stream of back-to-back videos based on your interests. If you just want to watch your friend’s reels, try opening the Wheels tab in their profile.
Like regular Instagram posts, Reels is subject to Instagram privacy settings. Everyone can see a roll published by a public account, but scrolls published by private accounts are only available to friends. If you do not see any TikTok-inspired videos in your Instagram app, you can try updating it. If that doesn’t work, wait a day or two for Facebook to complete the rollout.