After entering the UK's bankruptcy version last month, Blipper's assets are for sale and the bidding ended today.
But now with Blipper's story almost at the end, a surprise twist has entered the company's history – the founders of Layar, which were sold to Blippar 2014, are one of the bidders for Blipper's assets.
After selling their start up to Blippar, the founders Raimo van der Klein and Maarten Lens-Fitzgerald were quite right about their dissatisfaction with the Affair and Blepper's business strategy, which goes on record in 2017 about their desire to repurchase the company.
Now, they have their chance.
In an email to Next Reality, Layar's co-founder van der Klein confirmed that he and his partner, Lens-Fitzgerald, who is currently running a start with the name Teamily together, have submitted a purchase to buy back the Layar app and its image recognition technology. And while the AR landscape has changed a lot since Layar was founded in 2009, van der Klein has made its point of view on making a new impact.
The asset manager Hilco Streambank manages the sales, which include Blipper's brand and AR platforms and apps, its computer vision-based technology, patents, brands, website, domains and even its social media, as well as the Layar brand and its stand-alone AR platform. The deadline for bids ended at 11 am on Friday, with the final sales process starting on Tuesday, January 15.
] "One of the scenarios is really focusing on smart glass," says Van der Klein. "I am in contact with the management of a couple of smartglass companies and there is a general interest."
Unfortunately for the duode, a number of companies interested in the technology also have a shot when they buy Layar. For example, Snap, Inc. had an acquisition of Blippar before, and Layar would surely fit into its AR platform.
So while it is dissuasive to see Blippar, Meta Company and ODG go in there There is enough money in the AR industry for other companies and entrepreneurs to take up the relay of the AR technology incubated by these failed companies .