Loved toy makers Lego returns to the reality of enhanced reality, this time with an experience that explores supernatural fun.
This week, the company presented its Hidden Side series of enhanced reality games, which include a regular school, house, bus and cemetery, all of which are haunted by virtual ghosts and goblins via a mobile app company.
Lego will not release the app and eight toys until August, but the company will have sets shown at the American International Toy Fair, which take place at the Jacob K. Javits Convention Center in New York from February 16 to February 19.
"Our years of experience in cutting-edge technology and physical play have taught us that children expect exciting experiences to move seamlessly between physical and digital w orlds – something we call fluid games, "said Tom Donaldson, senior vice president of Creative Play Lab at Lego Group, in a statement.
"We are actually focusing on tactile building, but AR presents opportunities to improve physical Lego play with new action and championships. We break the form of game-first AR gaming experiences to create a new type of game where the physical world actually affects the AR layer instead of the other way around. "
In addition to projecting AR content into the physical game sets, Lego transforms the experience into a game by challenging the children to practice the demons from their toys. It's like Ghostbusters World,
"When designing Lego Hidden Side, physical manipulation of the Lego models changes the AR experience, and the AR experience tells new things to discover in the physical models and creates a deeply engaging reciprocal I play experience in two worlds that have never seen before, says Donaldson.
"We use some of the best elements of mobile games to keep the experience healthy and encourage children to return to their Lego seats time and time again. to see what is different. With the thoughtful integration of the Lego building and AR technology, we can deliver a truly innovative gaming experience that revolves into the ever-expanding landscape of floating play, where children constantly find new moments and forms of play. "