There are only three more episodes of Game of Thrones left before the saga is over, but Magic Leap is capitalizing on the series' popularity while it can.
As we've reported in recent weeks, Magic Leap is giving demos of its augmented reality headset at select AT&T stores around the country using its "Dead Must Die" experience, which draws from the Game of Thrones universe. Now the startup has added a new promotional device to further consumers and to the device and give the device a try Game of Thrones experience looks like.
The trailer is a fairly accurate portrayal of what the Magic Leap looks like in stores, which includes the now famous trunk containing zombie crawling toward the user. Later in the trailer, we see a white walker emerge from a wall as virtual snow envelopes the user.
The downside is that the trailer has come with the announcement of new locations for fans to try the experience. However, the clip does not only connect to a particularly poignant plot in the series that occurred on Sunday (nope, we're not spoiling it, go check it out yourself). The experience was also on offer at last week's Tribeca Film Festival in New York City for a limited time during the film festival.
So, there are only five publicly promoted AT&T locations offering Magic Leap One demos: California (Westwood, 1100 Westwood Blvd., Los Angeles, CA), Texas (Addison Village, 5100 Beltline Road, St. 1032, Addison, TX 75254), Boston (the Boylston AT&T store), Chicago (the Michigan Avenue AT&T store), and San Francisco (USA). 1 Powell AT&T store.
There is no doubt that when the experience will be made available to all Magic Leap One owners, but Magic Leap's chief content officer, Rio Caraeff, says "stay tuned" on that front, so it may show up soon.
If you can reach any of those locations, but the new trailer has convinced you to buy one, AT&T has started selling the device on its official site.