An App Store update for the PGA Tour AR app provides a new feature that anchors virtual greens, complete with Pebble Beach flags, in the user's personal space.When users enter virtual greens, they are transported to a live 360 -grade video feed of the teebox at the first and the 18th holes in Pebble Beach.
"AT&T 360-degree cartoon box in the PGA Tour AR app offers fans a unique and exclusive view of Pebble Beach Golf Links, Devon Fox, PGA Tour Director for Digital Platform Innovation, in a statement. "Fans will be able to see holes 1 and 18 in a whole new way, get them closer to the action than ever before. Cooperate with AT & T to get the fans this exclusive experience represents a new path for the tour to add value to sponsors and partners in the future. "
The digital agency that built the app for PGA, Trigger, also created the NBA AR app. The NBA app also added AR portals to pre-recorded 360-degree videos in its latest update. I understand a pattern here.
The live 360 video delivered via AR is a fairly innovative concept in theory, but in my short testing the video was very crooked and my data connection is quite robust.
Another golf-centered enhanced reality experience, totally unrelated to the app, also debuted in recent days. The now frequent mating of AT & T and Magic Leap revealed an AR version of Jordan Spieth (11-time winner of PGA TOUR), giving fans the chance to interact with the star largely. The experience is shown at the 2019 AT & T Pebble Beach Pro-Am in California from 7 to 10 February.
"When AT & T asked me if I would film some material to make an enhanced reality experience for fans, I was happy to do so," Spieth said in a statement following the announcement of the Magic Leap experience.
"Participants stay at the AT&T Fan Dome where my bag and Titleist clubs are on display. They turn on a headset with Magic Leap One and interact with the clubs. When they do, I show up in front of them as a digital video of great size to tell them a bit about that club, like when I usually use it or maybe a favorite memory related to it, we shot the pictures with a 360 degree camera a few weeks ago, which was a first for me, meaning you can walk around and see me in front of you with the club, bag and everything else inside AT & T Fan Dome. "
The experience, which will be available at the AT&T retailer later this year, was developed by Groove Jones, a studio that has developed AR and VR experiences for Toyota, Dallas Mavericks, Western Union, FX Network, Super Bowl and Hulu.
"This experience helps me connect to more people out there who love the game as much as I do. I also hope fans see how technology can improve how you engage the world around you in ways that are meaningful without it influences being "right now," says Spieth.
"This gave me a chance to reflect on some of the successes I have had so far in my career. I'm glad to share it with fans in a way that is more personal than just watching a video. "
Adario Strange and Tommy Palladino contributed to this report.
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