Now that Magic Leap One is out in the real world, the mystery behind the company does not lie if it actually sends a product, but when it sends a consumer product. Or does board member Rony Abovitz lead the company in a different direction first?
At the same time, another company that has record of its own AR portable Snapchat parent Snap, Inc. can approach its AR version of its Spectacle camera glasses rather than expected.
Of course, Apple works (according to task) on smart glasses, not to mention leading the way in the mobile AR sector. So when Apple CEO Tim Cook appears on TV to talk about increased reality, we sit up and watch popcorn on the finished one.
Magic Leaps Stealth Approach to Conquer the AR Enterprise Market
Mystery is a tricky thing. Used correctly, it can give the viewer the impression that wonderful and perhaps valuable things are coming. But when the veil of abolition of disbelief is removed in a material way, the same mystery can quickly turn into not only skepticism but direct anger against what might have seemed to be an attempt to attract trusting spectators.
It's essentially the story of Magic Leap ̵
Continue read when we return Magic Leap's journey from mysterious startup to present the state and its short-term market opportunities in the corporate sector. Read on for Sennheiser's AR-Spatial Headphones sold by Magic Leap for $ 250 …
REALITY BITES: 2018 has not been nice to Snap, Inc. because it has met a leader of managers, erosion of its user-based, and an insignificant share price. But things look pretty well in its magnified reality box, especially in its creative community, with more than 250,000 lenses sent via its Lens Studio platform. The company recently invited creators to their offices in Santa Monica for their first Lens Fest and announced Monday, Lens Creative Partners, a certification program for advertisers and content creators that make it easier for trademarks to select partners for
Snap May Ship AR Enabled Spectacles Next Month
The magnified reality of smartglasses future that Snap founder Evan Spiegel has retated for so long can be closer than many insights.
On Tuesday just days after the conclusion of Snaps Vice President of Content, a source claims that the company will release a new AR-driven version of its Spectacles portable product at the end of the year.
REALITY BITES: Matt Miesnieks, founder of AR Cloud company 6D.ai and NR30 member shared his prediction f or Apple's AR future on Twitter on Saturday. He believes that Apple, when it comes to reporting revenue per user versus device sales, eventually establishes a "workshop operating system" that spreads across multiple devices, including smart glasses, clocks, iPhones, iPads, and AirPods. Apple's Tim Cook Continues Its AR Advocacy on HBO Axios
On Sunday, Apple CEO Tim Cook made a rare TV appearance to talk about and showcase his current obsession: enhanced reality.
In a segment of the new HBO Document Core series from Axios, Cook invited two of the site's journalists to the Apple campus to speak tech.  Continue reading to Find out what Cook said about AR and Apple's smartglasses plans …
REALITY BITES: We have established a new section on Next Reality that joins all news about activities with increased reality. So if you want news about investments, executive arrivals and departures, market analysis and the like, check out our AR business section!
Next Friday, Next Reality reviews the latest headlines from the economic side of augmented and mixed reality. This weekly Market Reality column includes funding announcements, mergers and acquisitions, market analysis and the like. Check out earlier releases of Market Reality for more news you may have missed.