This week, the recurring theme of expanded reality can be summarized quite briefly: the content is king.
For Magic Leap, the content comes in the form of the delivery of the Madefire immersive comics app. In the case of Apple, the content comes via a virtual test tool from Warby Parker that results in some practical uses for the under-utilized TrueDepth camera. As far as Snapchat is concerned, the content is a slamdunk, as Nike dared Lebron James fans with an enhanced reality campaign.
And over on Facebook, the acquisition of GrokStyle will give the company's AR platform new super powers for e-commerce content. Elsewhere, ODG's ghost continues to haunt the enhanced reality when its remains go on sale.
Magic Leap supplies immersive comics from Madefire
Among the many partnerships mentioned early in Magic Spegelas life, by far one of the most talked about has been the cartoon book app from Madefire.
On Monday, the two companies finally released the app to the public, and we got a bitch on how it works just before release.  Continue reading for our experience with the app and its potential to interfere with the release of comic books …
REALITY BITES : The face that Apple has gathered a formidable team of AR experts to work on portable strengthened reality is perhaps the worst preserved secret in the technology world today. This week, the team lost an important member, as Avi Bar-Zeev, co-founder of Microsoft HoloLens, left his post on Apple's AR team. Bar-Zeev confirmed his departure on Twitter and noted that his departure was friendly. Outside AR, Apple lost another key employee this week, with Angela Ahrendts, the corporate retailer, leaving the company. Deirdre O & # 39; Brien will assume the responsibility of Ahrend, in addition to her current staff management and recruitment.
Apple's AR Toolkit Powers Virtual Try-On Feature for Warby Parker
If there's a company that is a fan of TrueDepth's camera on Apple's iPhone X devices, it's the popular glasses dealer Warby Parker.
Last year, the company introduced the ability to measure customer faces with the deep sense front of the sensor on the original iPhone X. Now, with Warby Parker updated its Glasses apps to enable a virtual experience.
Continue reading to read more about updated app and why this is an important development for mobile AR in general …
REALITY BITES: It may be harder to start web-based AR experiences on iOS. Digiday reports that releases for Safari version 12.1 require users to grant permissions for web pages that use the accelerometer or gyroscope to track motion or orientation. Camera permissions are standard for all apps, but Safari permissions provide more friction to enable web-based AR experiences. So … will ARKit devices have the same rights?
Snapchat's Nike AR ad with Lebron James is a Marketing Slam Dunk
Lebron James, or King James for his royal subjects, extends the reach of his kingdom beyond basketball and in the realm of increased reality.
The NBA superstar, in his role as Nike pitchman, is the centerpiece of a new Snapchat AR commercial at The House of Hoops by Foot Locker Store at the Hollywood & Highland Center in Los Angeles.
Read on to find out why this particular AR ad was a hit for Snapchat and Nike, and what it says to the success of the basketball love affair with increased reality …
REALITY BITES: After steadily losing users in 2018, Snap finally stabilized its daily active user numbers in the fourth quarter of 2018, according to the company's profit release. Snap reported favorable use with its AR lenses and reported that more than 70% of users interacted with Snapcat's AR features every day. Users snapped or displayed 700 million-fold AR lenses on New Year's Eve alone.
Facebook adds its AR abilities with GrokStyle Acquisition
The latest pitfalls and media cases that hit Facebook have not stopped the social media giant from looking at
On Friday, the company revealed the acquisition of visual search start GrokStyle, whose tool Allows users to point their smartphone camera on objects such as furniture, recognize that product and then shop online.
REALITY BITES: Unity's Gospel Strikes the road, with the first stop on its Developer's day trip is New York on February 9th. From there, the team will visit Montreal, Moscow, Hamburg, Colombia, Brazil, Brighton, Vancouver, Los Angeles, Haifa, Helsinki and Paris.
Remaining ODG Headsets Available at Auction
While the story of reinforced reality player Osterhout Design Group has ceased, the epilogue of its death continues.
Following ODG's intellectual property rights, including patents and trademarks, went up for sale via Hilco Bankstream last month, Heritage Global Partners manages the auction of ODG's physical assets.
Continue reading to find out what is left by the ODG for sale …