Over the past few months, Magic Leap One has often linked campaigns to groundbreaking entertainment features, but the latest may be the starter's biggest coup yet.
On Wednesday, HBO announced an upcoming Magic Leap One experience that will allow fans to experience the world of Thrones games in enhanced reality.
Experience is called "The Dead Must Die: A Magic Leap Encounter" and it will be available at selected AT & T stores throughout the United States. This installation finally delivers on Magic Leap's promise last year to install Magic Leap demostats in AT&T stores, but no one could have imagined that the unit would merge with one of the best franchises during any entertainment.
It is important to note that this experience is not limited to a geocentric audience devoted to franchising as Star Wars or Star Trek is this as the mainstream mainstream entertainment it gets and will immediately force even non-geeks (read: regular consumers) to find the way to an AT&T store to try the Magic Leap One. 19659002] And if the fans are duly impressed by the Thrones game experience and want to try more spatial computer, Magic Leap One will be purchased (for $ 2,295) directly on the brick AT & T store hosted by the demo.  "Magic Leap Encounter challenges fans to confront a White Walker and lead the fight for the living", the blog post from the HBO states on the web site of the web.
"Curious visitors will be equipped with a Magic Leap One in a physical space similar to King & # 39; s Landing This quickly turns into a smelly, icy scene that is asking for exploration. With torch in hand, visitors become soldiers in a standoff, as a frozen portal reveals the deadly world beyond the wall. "
Schedule for the AT&T stores are for specific cities and dates: Boston (Boylston AT & T Store) April 1, Chicago (Michigan Avenue AT & T Store) April 3 and San Francisco (April 1, Powell AT & T Store) April 19.
The latest Magic Leap feature with AT&T reflects a trend that indicates that business relationships can deliver even more rich experiences over the coming months and years.
AT & T recently acquired Time Warner Inc. for $ 85.4 billion. With this acquisition, AT&T now controls popular entertainment features, including HBO (19459004) Game of Thrones ), Warner Bros. t he DC Comics movies, like Aquaman, Batman, Superman, and Wonder Woman ), CNN and others. The possibilities for Magic Leap to deliver even more sophisticated entertainment through the AT&T agreement are almost limitless.
"Our journey with Magic Leap to transform industry and consumer experiences begins today with the launch of the Magic Leap One available only from AT&T," says John Donovan, CEO of AT&T Communications, in a statement. With Magic Leap we make the future of education, telemedicine, sports, entertainment and everyday experiences extraordinary. But there is so much more creativity going forward. 5G will help drive the next generation of spatial computing that will deliver invasive interactive content everywhere. "
In addition to the Magic Leap experience, AT&T will also host a number of others Game of Thrones related campaigns in the serial to the playback final. The T-stores, as well as a store in New York City, will include custom digital games, exclusive video content on the display, VR experiences and Games of Thrones costumes and memorabilia.
HBO also rolls out a free (no HBO subscription is needed) Game of Thrones Challenge games via DirecTV (channel 512) and as of April 1, fans get the chance to win an Iron Throne replica by joining a competition via the AT&T Thank you app.
The new HBO via the Magic Leap experience is given a extremely limited rollout, but a Magic Leap manager has antydit via Twitter that it can eventually come to all Magic Leap users. Given the popularity of Game of Thrones flying its eighth and final season on April 14, it is possible that fans will travel from other states just for a chance to try the experience.
If you HBO suggest fans follow #TheDeadMustDie hashtag.