There may be questions from some about Magic Leap's future, but in Japan, The Force is with the augmented reality start.
Japan's arm by fashion retailer H&M and Disney uses the device to promote a special promotion of tailor-made Star Wars clothing.
The experience was partly developed by Warpin Media, the same team behind the Magic Leap-driven Moschino fashion event last year in New York.
This time, the team uses Magic Leap One to let sci-fi-loving fashion fans create their own Star Wars t-shirts with the augmented reality device. Once the shirt has been created, the user can take the clothes home as part of their sci-fi swag collection.
"It is a good example of how technology can help add value to a garment through product customization and production on request, "Lucas Seifert, country manager for H&M Japan, said in a statement. "This will allow future business models to become more sustainable by avoiding overproduction and creating meaningful products that will be loved and cared for longer."
In total, there are 12 designs that customers can interact with, each one will be printed on a t-shirt in place after the magical spring-driven construction of the site has been completed by the customer.
The experience is offered in the Harajuku branch of H&M, a massive multi-floor facility located in the middle of Tokyo's famous fashion district.
A special opening event was held to test the experience on a small selection of influencers earlier this week and the entire experience will be open to the public from Thursday, December 12.
This is exactly the type of major entertainment brand that fulfills functional customer experience marketing Magic Leap has promoted from the beginning, but as it often is, Japan seems to be a bit ahead of the US in terms of innovative mashups (no word on H&M and Disney will bring the experience to the US).
Unfortunately, The Mandalorian & # 39; 19459 Baby Yoda will not be included in the line-up, but we couldn't resist looking at what the little guy might look like wearing the engulfing device (see image at the top of this page).
If you & # 39; is in Tokyo and wants to try out spatial computer use – and remove a special Star Wars shirt during the process – the store's address is: 1 Chome-8- 10 Jingumae, Shibuya City, Tokyo 150-0001, Japan.