Magic Leap's legal battle against Nreal has taken an exciting turn this week, when Magic Leap set a date to discuss the matter with Nreal. But a new partnership that Nreal struck adds another wrinkle to the duel between the two AR portable manufacturers.
Meanwhile, Magic Leap, YouTube and Target will get (or maintain the presence) of some major brands on their respective AR platforms. On the AR headset front, Magic Leap has convinced Sotheby's to port its Curate mobile AR app to Magic Leap One – and we had a chance to take the app for a spin.
In the mobile AR world, YouTube has expanded its new virtual testing capabilities to Hollywood, as Disney has utilized the AR tool to market its latest movie. And Target has deepened their ties with Snapchat with its third AR ad this year.
Magic Leap Faces Hindures in Bringing Nreal to Court
The legal drama surrounding Chinese startup Nreal and Magic Leap continues, and now we finally have an update. For months, Magic Leap's legal team tried to contact Nreal and its founder Chi Xu, with little success. But all this changed a few weeks ago. Read on for more information on the latest in [legalcase … Then on Friday, Nreal revealed that it will partner with China Unicom, China's fifth largest wireless supplier, to bring Nreal Light smartglass to 400 stores worldwide nationwide . Read on to learn why Neal's partnership with China Unicom can spell the ground for Magic Leap's opportunities to enter the Chinese market …
REALITY BITES: For all intents and purposes, it looked like Harry Potter: Wizards Unite had a real shot at replicating Pokémon GO's success. Instead, the game has been one too. Meanwhile, an unlikely candidate to reprint Niantic's flagship game in Dragon Quest Walk, a mobile AR game based on the popular Japanese role-playing game from Square Enix. The game has earned more than $ 86 million in its first month.
Sotheby's Brings Virtual Interior Decorating to Magic Leap
It may sound strange to call interiors exciting, especially if you are not a professional in that industry. But that's exactly what it is when combined with augmented reality.
We recently found out how fun it can be when we downloaded the new Sotheby's Curate app for Magic Leap One.
Read on for our impressions on Sotheby's Curate app and why the app can make Magic Leap One a must for interior decorators and real estate professionals …
REALITY BITES: Augmented reality platform maker 8th Wall has increased the strength of its leadership team. Tom Emrich, the former co-producer of Augmented World Expo and mentor / advisor at AR-dedicated early stage venture fund SuperVentures, has accepted a position as CEO of Product at the 8th Wall.
Disney Applies YouTube Cosmetics AR to Movie Promotion
On Monday, to promote the release of Maleficent: Mistress of Evil debuting in US theaters on Friday, Disney released a virtual makeup testing experience via YouTube .
Disney dropped makeup artist Promise Phan, whose YouTube channel has amassed nearly six million subscribers, to film a makeup tutorial for viewers to recreate the look of Mistress of Evil himself.
Continue reading for more information about the YouTube AR experience and how it can signal the entry of a new competitor into the AR movie market field to take on Snapchat and Facebook …
REALITY BITES: For two years ago, Google launched the exclusive AR stickers for Pixel 2. And last year, buddy y rebranded the AR camera effects as a playground for Pixel 3. This year, Pixel 4 often did not leak an utterance of the phrase "augmented reality" and no new AR features (although Project Soli has some potential AR use cases). Has Google already purchased on Playground? Pixel 4 does not support Daydream VR because Google cancels Daydream Viewer. Time will come.
Target scares up another AR ad Buy with Snapchat
The big box retailer Target has been on an augmented reality advertising shopping round via Snapchat recently.
The latest example, revealed on Tuesday, comes via a couple of Halloween-themed adventures, available in Snapchat's camera carousel.
Read on to learn more about Target's AR experiences and how they benefit the retailer's traditional brick and mortar business …
REALITY BITES: Compound Photonics and Plessey Semiconductors have merged to Developing what they claim is the smallest 1080p microLED based screen. Measuring at 0.26 inches, the system would be ideal for screens close to the eyes of the AR portable.
Every Friday, Next Reality reviews the latest headlines from the economic side of augmented and mixed reality. This weekly column, Market Reality, covers financing announcements, mergers and acquisitions, market analysis and the like. Check out previous editions of Market Reality for more news you may have missed.