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Home / Tips and Tricks / Make purchasing items easier on Instagram with the new checkout feature «Smartphones :: Gadget Hacks

Make purchasing items easier on Instagram with the new checkout feature «Smartphones :: Gadget Hacks

Instagram wants to bridge the gap between advertising and shopping for a more central shopping experience. The app has long been a platform for ads, where both company and creator use it as a withdrawal to link to products, and now it goes a step further with the possibility of buying content presented in posts directly without ever leaving the app. [19659002] Instagram introduced the feature on March 19, 2019 and shows how easy it can be to buy a product that you like in a post. The checkout process is in a closed beta right now with a limited number of company profiles that can add purchase options to posts, but over time more and more accounts can be added. Shopping in Instagram is only available to people in the US right now, and it may take a while for the option to roll out to your iPhone or Android phone.

Step 1
: Find a post with products

To start, you need to see a post made to check out. There is currently no way to decide which posts have purchaseable products in the app right away, but you can start by checking out posts that have a small shopping kiosk at the bottom left of a post or at the top right of the thumbnail. This icon indicates that there are product links in the post, but that does not mean that it is possible to check out immediately.

As mentioned earlier, this feature is currently in a beta beta for business, so there is a limitation share for companies that can offer a checkout option now. Here's Instagram's list of current eligible companies and brands:

Adidas @adidaswomen & @adidasoriginals
Anastasia Beverly Hills @anastasiabeverlyhills
Balmain @ balmain
Burberry @burberry
ColourPop @colourpopcosmetics
ColourPop @colourpopcosmetics
] Dior @ dior
H & M @ hm
Huda Beauty @hudabeautyshop
KKW @kkwbeauty
Kylie Cosmetics @kyliecosmetics
MAC Cosmetics @maccosmetics Michael Kors @michaelkors
NARS @narsissist
Nike @niketraining & @nikewomen
NYX Cosmetics @nyxcosmetics
Oscar de la Renta @oscardelarenta
Ouai Hair @theouai
Prada @prada
Revolve @ Revolve
Uniqlo @uniqlo
Warby Parker @warby parks
Zara @zara

Step 2: Press to see the products

N are you've found a post, you'll see the prompt "Press to display the products" appears next to the icon for shopping checkout at the bottom left of the entry. Just do it. Once you press anywhere on the record, you see all the products that the account has tagged in the image, including the price for each.

In this case, there is no way to distinguish between products that link to a company's website compared to products you can buy directly.

Step 3: Customize purchases

] Touch the tag you want to investigate further. Instagram will draw up a product page on the product page, and here you can finally tell if you can buy something directly. If you see a "View on Website" button, you must purchase it from a web browser or open it across the entire browser. The app browser should not be used because it is too easy to accidentally close it.

If you see a "Checkout on Instagram" button instead you are kind to go. But no matter which button you see, you can choose between different options such as size and color, if available, depending on the product. To adjust an option, just press the option (for example, press "Color") and then select the desired option. In some versions, after pressing the desired option, it will return you directly to the previous screen, but in others you may need to press "Done" to do so.

Step 4: Make a purchase

If you want to buy the product, just click "Checkout on Instagram." Once again, if you only see "Show on the homepage", the checkout feature in the app is not yet available for that post. However, you can still see the product through a web browser and buy it through the company's website, which is not so simple.

A product with the option "Checkout" (left) against a product without (right). Picture via Instagram Press

If this purchase is your first use feature, Instagram asks your name, email, billing information and delivery address. Once you have entered this information, press "Place order" and the product is as good as yours. Instagram saves all this information for future purchases, so the next time you press "Checkout on Instagram" you can directly hit "Place order" on the following page.

Once you have purchased a purchase, you can see it and other orders by pressing "View Order" on the screen Thank you . Instagram also sends messages when the order has been shipped and when it is shipped, so be sure to enable messages for the app on your iPhone or Android device.

Pictures via Instagram Press

Step 5: Delete your billing information from Instagram

If you decide you do not want your payment information linked to your Instagram account, you can delete it at any time . While the feature is still too new to see how to delete your billing address and shipping address, we know how to remove a saved payment method.

Tap your profile icon at the bottom right and then press the hamburger menu icon in the top right. Press "Settings", "Payments" and then "Payment Methods". Then select the form of payment you want to delete.

On the following page, press "Delete". Finally, tap "Delete" again, and your payment details will be lost from your account.

Cover image and screenshots by Jake Peterson / Gadget Hacks (unless otherwise stated)

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