Despite its status as a hot commodity among new technologies, the enhanced reality industry is not immune to the ebbs and flows that occur in all industries.
Since Microsoft is preparing to release the sequel to original HoloLens, Meta Company has crashed and burned, as the company has exhausted its cash flow and an unknown buyer has acquired its remaining assets.
And when Niantic gathers another nine digit funding round, Snap says goodbye to two more leaders.
Founder of AR Pioneer reveals Inside Story that led to the sale to new owners
The rise and fall of Meta, the Silicon Valley-based enhanced reality start that looked like challenge like Microsoft's HoloLens and others, only took six years.
When the company's history ends, we finally have a deeper insight into what has just happened at the company ̵1; and how everything went down – as well as what the future can hold for the company's assets, directly from the founder Meron Gribetz.
Continue reading for the whole story of Meta's meteoric rise and unfortunate cases …
REALITY BITES: Having participated in CES 2019, Tony Parisi, global head of VR / AR branding solutions at Unity, claim that the future of "expanded reality" is not in display technology, but in faster 5G networks that allow AR clouds and streaming of complex 3D content, such as volumetric capture models.
Microsoft's presence at MWC Barcelona Foreshadows HoloLens 2 Reveal
Mysticism about the release of the next version of HoloLens has been swirling for several months, but at least some of this mystery can be removed in the coming weeks.
In an invitation sent on Wednesday, Microsoft invites media members to an event at this year's Mobile World Congress (MWC) in Barcelona, Spain. It is quite normal for MWC, but what stands out is a name included in the invitation: Alex Kipman, the inventor of HoloLens.
Read on to find out what Kipman's presence at the event can mean for the next generation of HoloLens …
REALITY BITES: After finally launching its flagship, the reality headline was extended in 2018, Magic Leap now has some additional industry boundaries to legitimize its technology. The Academy of Interactive Arts & Sciences (AIAS) has named two Magic Leap One apparatuses as finalists for the 22nd DICE Awards which recognize the best video games of the past year.
Niantic grabs $ 245 million in funding for Accelerate Real World Platform Development
With Pokémon GO as its cash cow and upcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to invest in its taste of augmented reality
After reports discovered in December that the developer received another round of funding, Niantic confirmed on Wednesday that it has indeed closed an investment ratio of $ 245 million. The Silicon Valley firm IVP led the investment round, with aXiomatic Gaming, Battery Ventures, Causeway Media Partners, CRV and Samsung Ventures, also participating as strategic investors.
Continue reading to find out what Niantic plans to do with the influx of money and why investors are so keen to throw their money at the AR company …
REALITY BITES: Matt Heiman, a partner of venture capital firm CRV, has shared some insights on why his company participated in Niantic's latest funding round. In doing so, Heiman also allocates some of Niantic's success to its business model to work with popular intellectual properties, giving some optimism to the upcoming Harry Potter: Wizards Unite AR Game.
Snap loses another executive as CFO resigns
In the business world it is sometimes said that "where there is smoke there is fire." In the Snapchat parent company Snap, Inc., it seems to correspond to the smoke's executive turnover.
The latest in a series of executive exits comes via finance manager Tim Stone, the former Amazon executive who took over the role of outgoing finance director Drew Vollero in May.
REALITY BITES: Oh, by the way, two more Snap managers are heading towards the exit, but more unusual circumstances. Wall Street Journal (paywall) reports that Snap dismissed the bosses as a result of an "inappropriate relationship" investigation. The bad news for Snap continues to pour on, as CNBC reports that the company has lost more than $ 20 billion in value since its first public offering in 2017.
Every Friday, Next Reality reviews the latest financial headlines side of elevated and mixed reality. This weekly Market Reality column includes financing announcements, mergers and acquisitions, market analysis, and the like. Check out earlier releases of Market Reality for more news you may have missed.