If it's preinstalled Candy Crush Saga that displays full-screen ads on your lock screen or displays banner ads in File Explorer, Microsoft has become shoeshine ads in every inch of Windows 10. The mail app is getting them next.
Originally spotted by Italian blog Aggiornamenti Lumia and tagged by Mehedi Hassan over at Thurrott, Windows 10's Mail app gets a personalized ad banner at the top of your inbox. Here's what Microsoft's Mail app says about it:
The ads at the top of the message list are from Microsoft. You will see them if you are using a Microsoft email account, such as Outlook.com or an account from another email provider, such as Google.
You can only get rid of these ads by paying for an Office 365 subscription. They have nothing to do with Outlook.com. They will appear no matter what email account you use, even if you use a work email account.
This feature is new and only in Insider buildings of Windows 10-further. Microsoft may be an A / B test, in other words, try ads in Mail for some Windows users, but not others, to see how the answer is (and how much money they will make.)
But even though Microsoft is A / B testing this ad, it's our job that Windows users are upset about it and show that Microsoft is not happy. If we do not, Microsoft will slowly place ads in every inch of Windows 10 where there is free space. Of course, Microsoft can do that even if we are unhappy with it.
This only shows the problems with "Windows as a Service." Microsoft would probably say it needs this extra income to keep Windows constantly updated, but a lot of Windows users would prefer an ad-free operating system than constant feature updates.
Remember that Windows 10 is not free! Microsoft actually pays $ 200 for Windows 10 Professional licenses, and people who pay $ 200 to get jobs must set up Candy Crush Saga and all these other ads, just like the rest of us.
Satya Nadella said three years ago that Microsoft wants people to love Windows. But when it's time for difficult decisions, Microsoft would rather make some extra money than Windows users love the operating system we all get stuck with.
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Image Credit: Aggiornamenti Lumia