The French cosmetics giant L & # 39; Oréal does not waste at any time and puts its new subsidiary ModiFace at work. On Thursday, the company launched a new tool that enables a photorealistically realized simulation of nail polish shades and textures that are displayed correctly on the user's fingers in real time.
To test the virtual nail salon tool, the iOS device users can download the app via the Apple App Store.
The app offers a wide range of layer colors and textures for users to try, but users can also bring custom tailored lacquers from pictures in their camera selection.
Using a deep learning model with more than 10,000 annotated images of hands, the app can identify the 3D limits for nails with precision. The app also works in a wide-ranging range, from as close to 5 centimeters to up to 0.5 meters away, and can also track a variety of hand movements and positions.
Currently, the app is only iOS, as it is based on Apple's Core ML tool kit for AI. ModiFace can later make an Android version via Google's ML Kit, but these plans are not in the short term, according to Parham Aarabi, founder and CEO of ModiFace, in a statement to Next Reality.
As the name suggests, ModiFace has built its reputation on its facial recognition feature for AR tools that exaggerates shades of lipstick, blush and eye shadow on user's face. The new nail function is a logical extension of that technique.
"We at L & # 39; Oréal and ModiFace want to pioneer this new page in the beauty industry and serve our customers with innovative services and experiences," said Lubomira Rochet, Chief Digital Officer and Member of the L & # 39; Oral Group NR30 member) about the Group's acquisition of ModiFace in March 2018.
Currently, the Virtual Appliance Salon app is a demo, and there is no word on what possible nail polish integrations that the company can introduce later. However, when a commercial application arrives, arrives, other cosmetic companies who hope to utilize the AR tool may need to look elsewhere.
"We will honor all existing contracts, but in addition to the existing contracts, we will work exclusively with the Oreal brands and retail partners," says Aarabi.
Although it may sound like a door closure for other cosmetics companies, it's really just a doorway for other AR developers who might come with a similar tool for competing brands.