After applying enhanced reality as a solution for the sale and marketing of sneakers, Nike takes the next step in the adoption of AR to improve customer experience.
On Thursday, Nike unveiled its new Nike Fit tool, which the company is preparing to add its existing iOS and Android mobile apps as well as its stores.
Nike Fit uses data vision and machine learning to scan a customer's foot and measure its full shape. The app uses the smartphone's rear-facing camera to find 13 data points on the subject's foot and calculate an exact mount based on the customer's actual dimensions. In the retail version of the Nike Fit, a rug is added to the experience for an even better fit and invites the sales assistant to do the scan.
With the determined foot size, the app automatically filters the shoe sizes that customers browse through the Nike directory, applies a different shoe size for certain categories based on usage. For example, Nike Fit will not enter the app and be stored until July in North America and August in Europe.
"Nike Fit is a sharper fit than a casual sneaker.
According to CNBC a transformative solution and industry first – using a digital technology to solve massive customer friction, the company says in a blog post." Nike Fit will enhance how Nike designs, manufactures and sells shoes – product tailored to match consumer needs. A more precise fit can contribute to everything from less shipping and fewer returns to better performance. to ultimately completely personalize the product. No number, no sex, just your name and a tailor-made pair of shoes. "As with almost all other consumer-related industries, Nike and other sneak makers like Adidas and New Balance have been using enhanced reality for marketing purposes.
The footwear industry has also adopted an increased reality for customer experience, giving consumers 3D Previews of products in their physical space and lets them see how shoes look at their feet Puma has gone as far as making the products themselves targets for visual effects.
And Nike's latest AR move is not a new one. In the lead of the AR revolution, published an AR app for selling used sneakers and limited collaboration with Snapchat for sales and special marketing. The company also experimented with project-based AR for store shoe customization.
However, the latest innovation in the company pain point to every shopper, especially those who have tried k open shoes online without first trying with them. encountered. It is this type of forward-looking approach that demonstrates the innovative and generally useful potential for increased reality. Now that Nike rolls this feature out extensively, it expects to be copied by competitors, making it a sneakers industry standard in short order. Today it is yet another big step towards the fact that AR usually goes in the way that many would probably expect, but will definitely welcome.
Do not miss: Future's extended assumption