Pokémon, Google, and augmented reality go together as wasabi, soy, and ginger, and the trio has come again to release the latest game from the Pokémon universe.
When Nintendo released the eagerly anticipated Pokémon Sword and Pokémon Shield for the Switch games on Friday, players in Japan received an augmented reality bonus through Google Lens.
By using the Google Lens app for Android or the Lens feature in the Google app for iOS, players can scan the cover of either game to unlock a promotional video played in the app's camera view.
While the AR experience was announced via the Pokémon Japan website, Pokémon fans do not need the Japanese version of the game to enjoy the experience. [1
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Photos by Tommy Palladino / Next Real ity
Because they Most image recognition based AR experiences go, the actual game package is not necessary to unlock the AR experience. For this promotion, a Google lens scan of the cover image, or just a copy of the US edition packaging, is sufficient to reveal the Easter egg.
It seems that the cursor for experience is the characters' key art, rather than the cover art, because a scan of the character images from the game's website also plays the experience.
Pokémon GO, still the gold standard for augmented reality games, was famously inspired by an April Fools & # 39; Day prank on Google Maps when Niantic was a Google subsidiary. And while Google spun off Niantic prior to the release of Pokémon GO, the former parent company still participated in a $ 30 million round of funding that drove the game's launch.
Google revived Pikachu and friends to life through augmented reality earlier this year as part of a Detective Pikachu movie commercial through the Playground app.