With the latest software updates for their Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
On Monday, the company presented the latest software updates for its smart glasses that add two new features, Lenscast and Wonderland, that allow iPhone users to share their Focals experience with others, as well as some quality of life improvements on their apps.
While Focal's Smartglasses Do Not Take Off-Turned Cameras Lenscast feature over the iPhone screen to overlay the Focals heads-up screen information to the live camera view. This allows users to simulate the smartglass view of Focals.
Using the portable ringtone Loop, users can also rotate through the virtual screens.
If it doesn't sell others on the experience, Wonderland feature offers users the opportunity to try the Focals themselves.
Following by reviewing a demo to optimize your monitor lets users see an animated landscape, send messages, play games or find nearby points of interest, with the Loop again as a way to switch between experiences.
In addition, North has added functionality to its calendar app. Users can now click on calendar events to send canned messages to participants, take audio notes and manage to-do lists.
Moving Forward Plans Company to Share New Features weekly. It remains to be seen whether each update will provide the same level of use and plot, but the frequency should give Focals owners and interested customers some confidence in the company's commitment to improving the user experience.
This time, the Lenscast and Wonderland features have been quite quirky additions from a marketing perspective. With sales and demonstrations limited to the Nordic retail outlets in New York and Toronto, as well as the traveling pop-up store, the features can very well turn customers into proofs of their product.