Amazon only made it easier for musicians to reach a larger audience when they stream a live concert. Musicians can now connect their Twitch profile to their artist page on Amazon Music, which lets fans watch live streams on the music streaming service instead of switching to (or having to download) Twitch̵7;s app.
Livestreams have become the de facto way for musicians to get in touch with their audience and for people to enjoy live music while the pandemic has stopped annual music tours. Twitch has seen a surge in the popularity of music streaming over the past six months, and now with this integration, hopefully even more people will be able to enjoy shows (or even behind-the-scenes discussions or events) directly from their favorite artists.
When an artist or band sets up their Twitch channel and connects it to their artist profile page, all live streams will be visible on their artist page and a message will alert followers of the stream. Amazon Music will also have a “Live” page within the service where users can browse live broadcasts currently being broadcast.
Although Amazon Music is one of the smaller streaming services for music, this integration is a powerful feature that is not really seen anywhere else. Some of the service’s competitors boast of integrating music videos, podcasts, audiobooks and other features, but having a feature that lets fans watch live shows in real time gives Amazon Music a step forward.
Source: Amazon via The Verge