Despite the hype and potential of hyperactive data processing, the enhanced reality shows the industry that it is not invincible, as another AR hardware burner, this time Osterhout Design Group (ODG), is reportedly missing.
On Tuesday, access liquidator Hilco Streambank will start selling assets to ODG, including a portfolio of over 100 selected patents, a range of patent applications at various stages of the evaluation process, brands and "material collateral supporting the business". With the sales originally recorded in December, discovered by UploadVR offers for the assets are due on Monday.
Referring to Multiple Sources, TechCrunch reports that ODG is now working on a reduced staff after Magic Leap backed off a $ 35 million offer to buy the company. Trying to sell to Facebook, Razer and Lenovo also went through, according to the news site.
Now that ODG's assets are up for grabs, these companies and more can benefit from what aspect of the AR company they were interested in. Patents cover smart glass form factors, ambient lighting, eye tracking and hybrid AR / VR headsets, including technology.
According to Hilco Streambank, about one third of the patents cover the optics, including the display technology shown in R-7, R-8 and R-9 models, with approximately 5% related to AR / VR technology.
ODG is the third noteworthy AR company to collapse in recent months, following the hardware company Meta Company, in a week-long story of Next Reality and the December computer vision company Blippar.
Even the larger technologies that work with AR hardware and software fall into difficult times. Snap continues to lose users and inventory value, and even Apple has missed revenue expectations. Although companies have not attributed their difficulties to the AR, it is clear that technology is not yet driving enough growth to compensate for deficits in other areas.
So far, 2019 is about to be an intersection for the AR industry. After many years of excitement, the industry still does not have the usual hardware or software hits to match the early expectations, and early participants have now burned through their funding. But with 2018 which produces several innovative products and software platforms and continued investments, as well as a number of promising smart glasses that emerges at CES 2019, things can soon become a positive turn that the year carries.
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