If you Google the “2030 problem” you get 203 million hits. What is this clearly compelling danger on the horizon?
According to this summary (one of many), the effects of aging Baby Boomers will be challenging due to the large size of our age group, the burgeoning costs of care and other economic and social pressures, all of which are expected to grow exponentially around 2030.
Many experts warn; others offer advice – stay healthy, stay active, stay social, be smart with your cash – the usual advice. Some suggest that this must be accompanied by a new notion of how society perceives older people and the process of aging ̵1; a cultural change. (Thanks, Ashton Applewhite.)
But how? Personally, I would like to see the end of attempts to move the culture that uses images of older people who simply look like 30-year-olds with white hair, or push the idea that a living older person is someone who surfs or hangs gliding, or who started his second career as a painter in the garage of their mansion. We can not all be Keith Richards or Maye Musk. How about pictures of an average person over 60 or 65? Or do you use older models in ads for technologies such as mobile phones or tablets? Or are we doing more to meet the inevitable changes that time brings to all of us? (Do you like to print on instructions or ingredients that are large enough to read without a magnifying glass?)
But it’s me. And you? What would you like to see in a cultural shift that is transforming aging? Let us know in the comments! And take a minute to swan over to Old School, a clearinghouse with resources and information on anti-aging.
Virge Randall is Senior Planet editor-in-chief. She is also a freelance cultural reporter searching for hidden gems and rude (or undersung) treasures for Straus Newspapers; her blog “Don’t Get Me Started” puts a quirky new spin on Old School New York City. Send your suggestions for open threads to her at [email protected]