Oh Wendy̵7;s, I’d love to hear a longer ad about chicken nuggets! Pandora is testing new interactive voice ads that encourage you to say “yes” or “no” to questions. In a press release, Pandora says that the ads “capture attention” and increase engagement while listeners drive.
The ads follow a very simple format. They ask you if you are interested in hearing about a product, you answer “yes” or “no” and the ad continues to bug you or stop in its tracks. You can also keep quiet – the ad will end if it does not detect a response. But if you’re like me, you’re already shouting “NO!” every time an ad is displayed, so there should not be too much adjustment.
Subscribers to an ad-free plan will not be voice ads. But users on ad-supported plans may talk to a recording from Hellmann’s Mayo or Comcast (talking to a Comcast ad gives me Black mirror vibes, by the way).
If you are an ad-supported user who wants to avoid interactive ads, you need to turn off Pandora’s voice mode, which allows you to look up songs with voice commands. You can also uninstall and reinstall the Pandora app and press “Do Not Allow” when it requests microphone access. That said, Pandora is slow to launch its voice ads, so you may not encounter them during testing.
Source: Pandora via TechCrunch