The perfect campaign for Pokémon: Detective Pikachu has finally emerged as Niantic has added some movie-related benefits to the Pokémon GO.
Starting Tuesday at 4 pm Eastern time and continuing to the same time on May 17, Pokémon GO players taking pictures with the improved GO snapshot camera may encounter detective pikachu, complete with deerstalkerlock and then get the chance to catch the creature.
According to an official blog post describing the campaign, players will have an increased chance of finding the pocket monsters included in the movie, including Bulbasaur, Jigglypuff, Psyduck, Snubbull and Aipom (in regular and shiny varieties). The game will offer raid and field research with the film's characters as well. In addition, the Pokémon experience points (XP) doubled in the wild during the campaign period, regardless of film status.
In addition, players have the opportunity to customize their inatt's avatars with movie themes, including t-shirts adorned with the film's logo and a detective hat with Pikachu ears, which players can acquire from the official site.
At the release of the detective Pikachu Playmoji package for the Pixel Playground app last week, I wondered if the film's campaign would find its way to the AR game that shares its name and IP lines and appropriately fans' wishes have been granted.  For those who hold points, we go in line for at least three straight summers of theatrical releases that match a site-based AR game. Last summer it was Jurassic Park franchise. This summer it is Pokémon. Next summer we will have a new Ghostbusters installment (provided production is not blocked) along with its own geocached game.
You know, now I want a site-based Marvel game to follow with Avengers Playmoji and whatever Marvel movies are released in the summer of 2021.