With Pokémon GO as its cash cow and the upcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to invest in their taste of enhanced reality
After reports emerged in December, the developer caught one Another funding round, Niantic confirmed on Wednesday that it really closed an investment ratio of $ 245 million. The Silicon Valley firm IVP led the investment round, with aXiomatic Gaming, Battery Ventures, Causeway Media Partners, CRV and Samsung Ventures, also participating as strategic investors.
"Searching for innovative new experiences and technologies centered on public engagement has been a key investment focus for aXiomatic since day one, "says Bruce Stein, AXiomatics co-founder and CEO, in a statement. "Niantic has shown an outstanding touch in developing communities – both virtual and orderly, globally and locally – and keeping players engaged, interested and entertained. We look forward to playing a role in driving the innovation for societies and years ahead. "
More than two years after the heightened reality phenomenon broke on stage, Pokémon GO is still one of the most mobile mobile apps, ranking # 11 on the App Store and # 2 on Google Play according to App Annie. While other site-based games have not yet reached the level of success achieved by the Pokémon GO, mating the groundbreaking developer with another popular intellectual giant in Harry Potter is truly a sure bet.
By parlaying this track to another funding round, Niantic can add more resources to accelerate the development of Niantic Real World Platform, an AR Cloud toolbox that allows developers to integrate shared experiences, persistent content, and real occlusion in their apps.
"We continue to focus on delivering on our mission to gather people through experiences that marry advanced technology and the real world," said John Hanke, co-founder and CEO of Niantic. "This funding round adds financial and strategic support as we focus on doubling our mission with our platform and building on the popularity we've established in recent years as we grow our portfolio and offerings."
The platform is already working to facilitate the Adventure Sync function in the Pokémon GO and the restart of Ingress, but Niantic also sees that other developers can use their Real World Platform.
To generate interest from developers, the company has offered
With competitive offers from startups 6D.ai and Ubiquity6, this latest capital injection gives Niantic a step towards getting its taste of the AR cloud out to developers.  In addition, the new financing company provides the resources needed to continue encouraging the AR ecosystem through its own strategic investments, as it did last year by investing in smartglass display maker You iLens. By driving the potential of consumer scale AR laptops closer to reality, the company also expands the revenue potential of its AR applications, as well as those built on its platform.