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Prime Day 2020: Is That Deal Really The Best Deal?



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Before you spend your hard earned money on Prime Day, make sure you get the best price.

Angela Lang / CNET

Amazon Prime Day 2020, otherwise known as October 13 and 14, will attract millions of buyers who want to price Black-Friday-in-October on millions of products. But here’s the thing: While there will certainly be some great bargains, it’s a mistake to assume that every deal is the best deal.

This is similar to what I call “Costco fallacy”, which is the belief that absolutely everything in stock has the lowest price anywhere. In fact, some items are cheaper elsewhere.

In the same way, it is natural to believe that each individual product will be labeled at this year’s lowest price during Prime Day – but that is simply not the case. So consider doing a quick research before buying anything. The money you save can be your own.

Read more: Get a $ 100 Amazon Gift Card when you sign up for the Amazon Prime Rewards Visa

Compare Prime Day prices with previous prices

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Use CamelCamelCamel to see a complete pricing history of almost everything Amazon sells. If it has been a lower price before than you see now, it is a bit of a wait for the deal to come again.

Rick Broida / CNET

Historically, Prime Day is a great time to make deals on Amazon-branded products: Echo speakers and smart screens, Kindle e-readers, Fire TV and so on. In fact, the prices of these items may be some of the lowest so far, or at least tied to the lowest. Case in point: The Fire TV Recast over-the-air DVR is already on sale for $ 130, which matches its minimum time.

OK, but what about the Fitbit Versa 3 that doesn’t have Amazon? Or the Sony headphones? They can be sold, but how can you be sure this is the right time to pull the trigger?

Start with CamelCamelCamel, an invaluable shopping tool that monitors Amazon pricing. Copy and paste the Amazon URL for a specific product (or use the Camelizer browser plug-in, which saves a lot of time) and you will see the complete history of that product.

And if you see a lower price at an earlier date, you now know that there may be a lower price coming in the future. Here’s the lesson again: Do not just assume that Prime Day pricing is the best pricing. See for yourself.

Remember that there are other stores

Look beyond Amazon as well. Walmart and Target have already announced competitive sales in October, and I have little doubt that stores like Best Buy and Kohls will do the same.

But do you really need to bounce from one site to another just to compare prices? No! Tools like PopCart, PriceBlink and OctoShop can show you an overview if available a better deal can be found elsewhere. I definitely recommend that you install one of these browser extensions.

Want to know more? I’m talking about these and other Prime Day strategies in the latest episode of the podcast The Cheapskate Show!






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